As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.

What We’re Reading for May 20th

Instagram to Launch Analytics Tools

There is no confirmed date but Instagram is set to launch analytics tools for companies using the platform. The launch is said to include features specifically for business accounts including links to maps and contact buttons. In leaked testing photos the analytics platform is set to be based around follower demographics and post analytics. Hopefully this will in turn help with advertising analytics as well. (Contributed by Online PR Specialist Anna Horn)

Photos and Links Will No Longer Count Towards Twitter Character Limit

Frustrated that links contribute to the 140 character count on Twitter? Twitter announced that in as little as two weeks, links and photos will no longer count towards the character limit. Social media managers should take advantage of this change as a way to add more media to their Tweets. According to Twitter, Tweets with media get 313% more engagement, so this is a great opportunity to test if this change will increase engagement. (Contributed by Online PR Specialist Ellen Borza)

New Ways To Be There and Be Useful for Mobile Shoppers

Google has released shopping ads for image search, so now products may appear to shoppers as they browse Google images. Many searchers turn to Google images to hunt for, or show others a product that they want, and now Google will be able to show shopping ads within that same search. (Contributed by Paid Search Specialist Bill Hartz)

Google Enables Emoji Search

Gone are the days when you could only use Bing for your emoji search needs. Google now allows emoji searches that will actually show you emoji results, unlike Bing’s that shows only the character equivalent. Your attempts to adopt a dog that looks like the puppy emoji just got a whole lot easier. (Contributed by Online PR Specialist Sarah Walsh)

Google AMP SERP Data in GSC

Are your AMPs showing in the search results? Google Search Console now provides data regarding the queries driving data to your AMP pages. (Contributed by Technical Search Strategist Claudia Pennington)

Google Testing New Search Result Interfaces

Google is at it again with testing new interfaces for their search results page layout. Most recently they’ve tried testing black links instead of the ever common blue ones. They are also testing a wider card with a longer format. This means there will be more room for titles and descriptions for AdWords ads and organic results. Google did not provide any comments on these tests. (Contributed by Online PR Specialist Michelle Arnold)

Ad Copy Strategies That Could Take Your PPC Game to the Next Level

As a Paid Search Specialist, writing ad copy is an integral part of my job. It’s an important step in the process. It’s a skill that requires practice. In a world filled with digital advertisers attempting to say the same thing, it’s important to set yourself apart from the herd. Be unique in your message. Evaluate your competitor’s ads. Answer the searcher’s question in your ad copy rather than stuffing it with keywords. Go outside of your comfort zone when writing ad copy and test the results. These are a few strategies that could take your PPC campaigns to the next level. (Contributed by Paid Search Specialist Kevin Koehn)

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