As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.

What We’re Reading for May 13th

Assign Attribution Models for Each Conversion Type in AdWords

Good news! Last-click attribution will no longer be the default mode of assigning conversion credit. The same multiple attribution models available in Google Analytics will soon be available in Google AdWords. (Contributed by Technical Search Strategist Claudia Pennington)

Instagram’s New Appearance Receives Mixed Reviews

Once again, Instagram is stirring up a little bit of controversy among its users. Instagram announced changes to its feed algorithm earlier this year, but the latest changes have to do with its logo and app redesign. The logo, which many have compared to a Microsoft Office background, changed from the well-known brown hue to a rainbow-gradient effect. The app itself no longer has any color and instead opts for a more modern look. Instagram stated that they wanted color in the app to come from users’ photos. Besides design, overall functionality of the app largely remains the same. (Contributed by Online PR Specialist Ellen Borza)

Google’s Mobile Friendly Algorithm is Fully Rolled Out

In March Google announced that they would be giving their mobile friendly algorithm a boost in the SERPs. The rollout finished this Thursday and was confirmed by the search engine’s Webmaster Trends Analyst. The gradual changes increased the importance of mobile sites and business owners with mobile sites should not be worried as they will not be impacted by this change. The impact may still be coming, although not a mobilegeddon, for those who do not have mobile friendly pages. (Contributed by Online PR Specialist Anna Horn)

Google Introduces Gboard

Nothing is worse than having to leave your text to look up some information on Google. Now, Google is available right on iPhone keyboards. Do you need an address, image, or review? Pull it up on Gboard to find the information you are looking for. Aside from pulling up Google from your keyboard, the ability for glide typing is here. This allows the user to slide their finger from letter to letter instead of using the tap motion to select each individual letter. Another feature of the Gboard is that it allows the user to search emojis by using keywords. Instead of scrolling through pages of multiple themed emojis just sort by a keyword to save some time. (Contributed by Online PR Specialist Michelle Arnold)

Amazon, Ecosystem Rather Than Retailer

Amazon accounts for 60% of all retail revenue growth in the United States. It dwarfs it’s nearest competitor (Walmart) in online sales. However, don’t be mistaken to think of Amazon as just a retailer. With products such as Echo, Prime, Dash, and AWS, it is becoming an Ecosystem; potentially a $3 trillion ecosystem. (Contributed by Vice President Matt Self)

YouTube Rolls Out New Messenger

YouTube recently rolled out an option that allows users to talk and share content with friends through a messenger feature. The goal of this is to get users to stay within YouTube instead of leaving the platform and sharing content elsewhere. (Contributed by Online PR Specialist Erica Brandt)

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