What we are Reading in Digital Marketing this Week (02-19)
As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. New to 2016 is our what we’re listening to section full of a podcast, song, or piece that has been in our heads all week. Check it out to find out what you should be listening to regardless of topic. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.
What We’re Reading for February 19th
The Best and Worst Rebrands of Recent Times
Fascinating article about some of the best and worst rebranding attempts in the last two decades, with side-by-side images of brand logos before and after the redesign. Take note of the loss of revenue caused by a bad rebranding. (Contributed by Creative Marketing Manager Adam Perry)
Google Awarded Patent for Voting System
Imagine voting for your favorite contestant on a singing competition show without having to leave Google.com. Similar to its card system for presidential candidates, Google’s suggests that users would search for their favorite contestant, sign into Google, and vote. While many of Google’s patents never turn into actual products, it’s interesting to imagine online voting, or even choosing a presidential candidate, without having to leave the search engine. (Contributed by Online PR Specialist Ellen Borza)
Facebook’s Instant Articles Available to Everyone on April 12th
Facebook rolls out Instant Articles to all publishers beginning April 12 in an effort to improve the mobile reading experience. Articles coded with specific elements can be added manually to Facebook or uploaded via RSS feeds specific to Instant Articles. Facebook claims that Instant Articles load 10 times faster on mobile devices than standard articles. (Contributed by Technical Search Strategist Claudia Pennington)
Official Launch Date of Google AMP Announced
Google’s answer to Facebook’s Instant Articles, AMP, has slowly made its way to Google Search Console and throughout the digital marketing industry over the past few months. Google has officially announced the date these AMP pages will make their way to the search results, February 24th. This is much sooner then most expected and with such a strong focus on load speed and mobile, this movement is something everyone needs to keep an eye out for. (Contributed by Director of Search Marketing Justin Emig)
Facebook Plans to Put Ads in Messenger
In a leaked document Facebook sent to some of it’s biggest advertisers it was revealed that the social media platform plans to put ads into their Messenger platform. Business pages will be able to send ads to customers they have had a conversation with previously. This goes hand in hand with Facebook’s push to get rid of the 1-800 number and increase the ability of businesses to privately message users. (Contributed by Online PR Specialist Anna Horn)
TGI Fridays’ free mention in ‘Deadpool’ was worth $785K
The restaurant chain is pretty psyched about its mention in the Marvel movie, which opened last weekend and has already broken R-rated movie records with $135 million in domestic gross takings over the weekend. The reason a brand, in this case TGI Friday’s, actively plays into these situations is because it is attempting to capitalize on randomly and organically being brought into a conversation that is both cool and outside its area of expected promotion. Any opportunity to share any residual spotlight from the film is a chance where a brand can make itself more culturally relevant. (Contributed by Digital Campaign Lead Jasper Burwell)
What We’re Listening To
This bi-weekly podcast describes itself as, “imagine you could call up a friend and say, “Meet me at the bar and tell me what’s going on with the economy.” Now imagine that’s actually a fun evening.” If you’re interested in money or business then this fairly short (20 minute) podcast is for you. Covering all sorts of topics including scams, auctions, inflation, and current events. This episode covers the fascinating business of setting up offshore companies.
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