As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.

What We’re Reading for December 16th

More Updates Roll Out to Instagram

Instagram seems to be updating their entire platform this year with new updates coming out every few months. With the latest update, Instagram gives the new option to save posts. There is a bookmark icon located in your feed that allows users to save images or video for inspiration at a later date. With this bookmark icon there are rumors that this could open up ecommerce potential for Instagram. (Contributed by Online PR Specialist Michelle Bull)

Facebook is Now Fact-Checking Posts

Facebook is cracking down on phony sites masquerading as news sources. For marketers, this might help return programmatic ad revenue to legitimate publishers that have seen marketing dollars siphoned off by fraudulent sites. When users click on a post, a warning will pop up as when someone tries to view or share the post. Users will also be able to report posts that seem suspicious. (Contributed by Online PR Specialist Ellen Borza)

Digital Trends of 2016

Adweek highlights the 2016 trends that shaped triumphs and struggles of the year. Some of the highlights include the rise of Snapchat and live streaming becoming the new “bright, shiny thing.” (Contributed by Online PR Specialist Sarah Walsh)

How Ad Blockers Lead to Better Ads

There’s been a recent rise in the use of ad blockers among Internet users, in general. Why? People don’t want to see irrelevant content, and that’s what they get when ads are poorly targeted. That indicates to us that there’s a high demand for increased ad relevancy. How do we accomplish that? Simple. Use data to understand user behavior, keep ads simple and to the point and use prior knowledge of your customers to inform your digital ad strategy. Collectively, these methods will help increase ad relevancy and lead to users wanting to see your ads. Just like that, you have more happy customers likely at a lower cost. (Contributed by Paid Search Specialist Kevin Koehn)

Google Rolls Out Tops Searches for 2016

Google rolled out their top searches in 2016 this week giving some main topics for the story that is this year. The interactive webpage featured a video recapping some of the saddest and uplifting moments from the year. Pokemon Go trumped the top of the list followed closely by iPhone 7 and Donald Trump. The website allows users to sort by countries which is fascinating in itself. (Contributed by Online PR Specialist Anna Horn)

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