What we are Reading in Digital Marketing this Week (12-02)
As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.
What We’re Reading for December 2nd
Did Social Media Help Trump Win the Election?
During his 60 Minutes interview, President Elect Trump discussed how he felt his social media presence played a pivotal role in his election victory. Trump argues that the extent of his reach on Facebook, Twitter, and Instagram helped him reach a larger audience without spending the money that his opponents did. No matter your political views, Trump’s attribution of success to social media speaks to the power of these platforms and should further encourage individuals, businesses, and brands to reevaluate how they’re using social media. (Contributed by Online PR Specialist Sarah Walsh)
What Do You Do For a Living?
With the holidays coming up this question is sure to be one of the popular topics at family dinner. There are easy answers like, “accountant” or “physician’s assistant” but what about “professionally branded wine drinker and complainer.” Matt Bellassai paved the way and made that his own profession. For the past few years he has been the guy who chugs an entire bottle of wine at work while complaining about random facts. He created dozens, if not hundreds of videos on everything from cats, PSL’s, and tiny vegetables. Recently, he started flying solo to have more control over his career and projects. With this change he was able to brand himself they way he envisioned, and is now in the process of making his very own “To Be Honest” wine named after his show. The power of social branding at it’s finest.(Contributed by Online PR Specialist Michelle Bull)
Facebook Bringing Ads to Live Videos
In one of the most unsurprising news stories, Facebook has announced that they might bring real time ads to Live events. While this seems like a major move, this is basically video advertising, on live video, similar to commercials served on traditional TV Live Events for decades. This still allows marketers to cash in on high value live events and further frustrates consumer experience. (Contributed by Director of Search Marketing Justin Emig)
Instagram’s New Features Reflect Change in App’s Direction
Instagram started rolling out disappearing video messages and live video. Sound familiar? Many are thinking this is another ploy for Instagram to take on Snapchat. Earlier this year, Instagram released Instagram Stories, identical to Snapchat stories. Instagram Direct allows users to send fun, ephemeral messages to select users. Instagram Live is similar to Periscope and Facebook Live; however, videos are not able to be replayed. Instagram’s head of product did acknowledge that the platform has pivoted, and is focusing on sharing every moment, not just highlights. (Contributed by Online PR Specialist Ellen Borza)
Chat is Back for Local Business
This week both Bing and Google announced that they were testing chat features for local businesses. In both cases local companies will be able to chat with consumers directly from the search results. Bing allows the customer to connect with the business per the companies preferred chat app while Google will go through SMS. The trend is clear, messaging local companies is the new phone call. (Contributed by Online PR Specialist Anna Horn)
Going Rogue with Influencer Marketing
Digital influencers and bloggers are proving to be a key factor in successful brand promotion. A great example? Prior to the release of the new Star Wars movie, Rouge One, the company partnered with Disney (their parent company), Target, and UNICEF to have digital influencers from the Foray Collective model “Force 4 Fashion” t-shirts. This group effort both promotes the new film and donates part of the proceeds to charity, making it an all-around feel-good promotional project. (Contributed by Online PR Specialist Sarah Walsh)
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