What we are Reading in Digital Marketing this Week (04-07)
Our team reads hundreds of articles every week from Search Engine Optimization and Pay-Per-Click Advertising and Web Design and just general news. We strive to stay on top of the current digital trends as well as keeping and eye ahead for what’s to come. This information search is highly important for not only our company but industry in general. Each week we recap the top articles to provide our readers with the main stories they need to be following. If Google released a new algorithm, or an apps blowing up on the market you’ll hear about it here. So if you didn’t get a chance to read your usual feed or are just looking for a way to cut down on read time we have you covered. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.
What we are Reading for April 7th
No Date for Mobile First Index
This week at SMX Gary Illyes reported that they have a plan to roll out the mobile first index but do not know exactly when that time will be. It could be months, it could be quarters. The prompt for the new index came from the fact that more than half of searches are done on mobile. It will take time to build the full algorithm since mobile has a lot less indicators than desktop. Which gives SEO and site owners alike time to prepare thier sites. (Contributed by Sr. SEM Specialist Anna Horn)
Google Posts is Open for More Businesses
Google Posts is a way for businesses in specific industries to post content, links, and photos into the SERPs. It was rolled out first to only several industries but has now been expanded to museums, musicians, movies, sports teams and sports leagues. This takes Posts out of experimentation and into reality for many companies. This also crowds the already full SERPs making the first result even further down the page as organic real estate continues to disappear. (Contributed by Sr. SEM Specialist Anna Horn)
How to Improve Your Life
While not digital marketing related, this article reminds us how important it is to focus on what truly matters and not what we think will make us happy. See if you can apply any of these tips to your life and what positive outcomes you may see! (Contributed by Online PR Specialist Sarah Walsh)
The Science of Why
Creating a marketing strategy is a great first plan of action to achieve a desired set of goals. From the strategy you can learn more about consumers, their demographics, and the way a product is used. But what can make an individual want to buy more product, or buy more often? In a recent presentation, Harvard professor Clayton Christensen announced that individuals buy things because they want/need them and for the product to do a job. Once we realize what the job is that our product is doing we will then be able to effectively market it to increase sales. Knowing demographics about consumers is important, but it will not fulfill a marketing goal unless you have a clear vision of the job of your product. Christensen continues his lecture about an effective marketing strategy he put together to increase milkshake sales for McDonalds. The rest of the article explains the course of action he took to reach McDonald’s desired goals. (Contributed by Online PR Specialist Michelle Arnold)
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