What we are Reading in Digital Marketing this Week (03-03)
Our team reads hundreds of articles every week from Search Engine Optimization and Pay-Per-Click Advertising and Web Design and just general news. We strive to stay on top of the current digital trends as well as keeping and eye ahead for what’s to come. This information search is highly important for not only our company but industry in general. Each week we recap the top articles to provide our readers with the main stories they need to be following. If Google released a new algorithm, or an apps blowing up on the market you’ll hear about it here. So if you didn’t get a chance to read your usual feed or are just looking for a way to cut down on read time we have you covered. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.
What we are Reading for March 3rd
People Hate Waiting on Mobile
Although this study done by Google doesn’t shock anyone in the search marketing industry the numbers Google has put with page load time on mobile are incredible. Mobile page speed is incredibly important and not something that should be taken lightly. According to the data the average time it takes a mobile landing page to load is 22 seconds. This is directly contrasts the fact that if a page takes over 3 seconds to load 53% of people will bounce. Speed is important and when you’re losing more than half of the people who actually clicked to your page you’re losing sales, leads, and contacts. Clean up your site, get on top of your page speed, and don’t make people wait. (Contributed by Sr. SEM Specialist Anna Horn)
Amazon’s Alexa, the Beyoncé of Digital Assistants
If you’re a third-party seller looking to achieve the badge of honor that is “Amazon’s Choice” on Amazon, Search Engine Journal has the guide to make the accomplishment less elusive. This article explains why Alexa is the superstar of digital assistants and how going through five steps can increase your likelihood of being the answer to “Alexa, order (insert generic product name here).” Pay special attention to step number 5 and how you can use SEO best practices to optimize your product pages. (Contributed by Online PR Specialist Sarah Walsh)
Snapchat Post IPO
The big news buzzing around social media this week is that Snapchat, excuse me, Snap Inc. just went live on the stock exchange. Snap’s shares rose 45 % after opening and were going for $24/share. Additionally, Snap Inc. shares were over subscribed. This means that there were twelve more orders than the shares that were offered. There are bunch of questions circulating of how well Snap Inc. will do. The IPO filing said that Snap isn’t sure if they will even make money, and Evan Spiegel, CEO and co-founder, is aware of the issues. There has been a lot of discussion if Snap will be the new Facebook or Twitter. I guess time will tell what will make of this newly public $20 billion company. (Contributed by Online PR Specialist Michelle Arnold)
AdWords is Testing Even Longer Ads?
This week an AdWord’s users noticed a second option for ad descriptions in his account making the possibility of 160 characters real. The additional description is listed as optional. The user is in fact testing them out and says so far they have a lower CTR but this is with minimal testing. No official word from Google apart from their general statement of, “we’re always testing things.” (Contributed by Sr. SEM Specialist Anna Horn)
Bings Ad Editor Comes to Mac
After officially moving out of Beta, Bing Ads users can now use the editing tool on their Mac. This must requested feature by many advertisers is a bit of relief after having to switch back and forth between Mac and Windows for years. Bing says the non-beta edition is faster than the beta edition previously tested an excellent sign for those looking to use the platform. We’re sure Bing is hoping increase the adoption rate of their ad platform with this move. (Contributed by Sr. SEM Specialist Anna Horn)
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