What we are Reading in Digital Marketing this Week (01-20)
Our team reads hundreds of articles every week from Search Engine Optimization and Pay-Per-Click Advertising and Web Design and just general news. We strive to stay on top of the current digital trends as well as keeping and eye ahead for what’s to come. This information search is highly important for not only our company but industry in general. Each week we recap the top articles to provide our readers with the main stories they need to be following. If Google released a new algorithm, or an apps blowing up on the market you’ll hear about it here. So if you didn’t get a chance to read your usual feed or are just looking for a way to cut down on read time we have you covered. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.
What we are Reading for January 20th
Direct Traffic From Google Home App
There has been a recent discovery that traffic coming from the Google Home app is being recorded in Google Analytics as direct traffic, when it should actually be recorded as organic traffic. This is because a search is still taking place, and users are tapping the “visit website” button to be taken to the site in which they are looking for. This is an odd discovery since direct traffic is putting the URL directly into the address bar of the browser, where as in this instance a search is still being performed. Google might adjust this in the future, but for now it is definitely something to monitor. (Contributed by Online PR Specialist Michelle Arnold)
Matt Cutts Ties with Google
That’s right, after being on extended leave from the search giant Cutts officially resigned from his position today and will be the acting administrator of US Digital Services. This finally ends the will he won’t he discussion SEOs have been having for years. Leaving Gary Illyes with many more twitter inquiries. (Contributed by Sr. SEM Specialist Anna Horn)
Snap Inc. Is Learning More About Who You Are Offline
Snap Inc. has partnered with Oracle Data Cloud to learn more about who Snapchatters are offline. Snap Inc. will be looking at data such as your involvement with loyalty card programs to come up with ads directly targeted toward your interest. Honda, STX Entertainment, Kia and The Honest Company are early adopters and are testing out this new advertising opportunity. (Contributed by Online PR Specialist Sarah Walsh)
The Future of Artificial Intelligence & Automation in PPC Management Systems
Artificial Intelligence (AI) and automation are becoming increasingly popular topics in many industries nowadays. How will AI and automation be incorporated into PPC management systems? This is something every PPC marketer is or ought to be asking themselves. As we see more AI and automation, we need to be conscious about how we use it, how much we use it and to what extent we exclude humans from the process. We need to slowly introduce lower levels of automation if we want it to work for us. It’ll be a long road to fully automated systems, but we’re already on cruise control. (Contributed by Paid Search Specialist Kevin Koehn)
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