What we are Reading in Digital Marketing this Week (01-13)
Our team reads hundreds of articles every week from Search Engine Optimization and Pay-Per-Click Advertising and Web Design and just general news. We strive to stay on top of the current digital trends as well as keeping and eye ahead for what’s to come. This information search is highly important for not only our company but industry in general. Each week we recap the top articles to provide our readers with the main stories they need to be following. If Google released a new algorithm, or an apps blowing up on the market you’ll hear about it here. So if you didn’t get a chance to read your usual feed or are just looking for a way to cut down on read time we have you covered. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.
What we are Reading for January 13th
How You Can Take Advantage of Voice Search This Year
There’s a good chance you or someone you know received a personal assistant like Alexa or Google Home over the holidays. But if you’re a marketer, have you given any thought to how you’re going to optimize your search presence for voice? With 20% of Google’s mobile app being voice searches, now is the time to think about voice search if you want to stay ahead of the game. Think about ways to incorporate natural language and long-tail queries into your content. Be specific with your Google My Business category to show up for the right local searches, and yes, check those local listings too for accuracy. (Contributed by Sr. Online PR Specialist Ellen Borza)
A Purrfect Example of Low-Budget Viral Media
Furkids, a no-kill shelter for dogs and cats based in Atlanta, went viral this week with their Kitty Kommercial. The video parodies infomercials, used car commercials, and those heartbreaking Sarah McLachlan ASPCA commercials to bring one charming message: help the furkids! The virality of the video proves that successful marketing doesn’t need to cost a lot and a warm-hearted message mixed with a touch of humor can lead to great success. On a final warm fuzzies note, Furkids has been flooded with donations since the video skyrocketed to fame. (Contributed by Online PR Specialist Sarah Walsh)
Instagram Standing Tall
By now, I would hope that just about everyone on Instagram has seen what are Instagram Stories… aka the copycat of Snapchat Stories. It comes to no surprise that when Snapchat incorporated advertisements in between the viewing session of a users My Stories, that Instagram would inevitably do the same thing but with a twist. Snapchat ads run for 5 seconds in the middle of My Stories, where Instagram ads can run for 15 seconds. They appear on a full, vertical smartphone screen as an account’s story moves from one viewing to the next. Have no fear though, they are skippable!! (Contributed by Online PR Specialist Angalena Malavenda)
Why You Should Fail More in 2017
Every digital marketers’ 2017 New Years Resolution should be to fail more. That might sound absurd, but there’s a valid explanation. A recent Google publication claims that developing a culture of failure (and learning) is a sure-fire way to achieve growth. You never know if something will work until you try it. If your experiments fail, you have more opportunities to learn and grow. If you’re a digital marketer, you ought to dedicate 2017 to experimentation, learning and growing. (Contributed by Paid Search Specialist Kevin Koehn)
Google Rolls Out Intersital Ad Penalty
The choruses of angels are singing the Hallelujah Chorus today as Google confirmed they rolled out their new penalty for interstitial ads. For those of us who find random pop-ups between pages on a website asking you to subscribe to a newsletter for 10% off to be the absolute worst this penalty is a breath of fresh air. Although webmasters haven’t seen a downtick yet I’m sure it’s coming as data begins to roll in and the penalty rolls out fully. (Contributed by Online PR Specialist Anna Horn)
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