As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.

What We Are Reading for January 6th

Automatic Subtitling on Facebook

Data shows that more people watch Facebook videos without sound than with sound. In February 2016 Facebook rolled out auto-captioning to accompany their auto-play feature. Now they are on the move to have every page experience the, “silent-until-clicked auto-play ” feature. Once the video is uploaded, the video updater generates snippets of text. You can then go through and edit the text if it’s not generated correctly. (Contributed by Online PR Specialist Michelle Bull)

How To Be A Marketing Unicorn

Much like how unicorn blood can give life in the Harry Potter series, unicorn online marketing strategies can give life to your brand. Medium defines unicorn strategies as the top 1-3% performing campaigns that produce 70% of your site’s value and offers 10 strategies to turn your marketing from donkey to unicorn. Highlights include aiming for high click-through rates, trying super remarketing, and using social ads to make an impression on influencers. (Contributed by Online PR Specialist Sarah Walsh)

Number 1 New Year’s ResoDON’Tion

Email marketing should be something that is important to every company. But there are a lot of mistakes being made in the email marketing world that can hinder your customer relationship regardless of how on top of things you may think you are. Watch your graymail (bulk email messages) because they may be getting sent straight to the junk pile even though they aren’t spam. This means DON’T ignore the recipients who leave your emails unopened. If they aren’t opening them, figure out why and fix it fast! (Contributed by Online PR Specialist Angalena Malavenda)

Fake Information’s Impact on Local Search

Marketers must be more aware of attempts to use false information. While none of these tactics are necessarily new, it is becoming easier to hide scams. For example, we know that most consumers read reviews before purchasing a product, yet some fake reviews that are positive can be fabricated, comparing products to competitors’ products. Establish good relationships and ask customers to leave reviews. Search Engine Land provides other suggestions for identifying manipulation and what can be done. (Contributed by Sr. Online PR Specialist Ellen Borza)

Successful Content Marketing for Small Businesses

The question has been asked by small business owners over and over again if content marketing is worth it. The answer is an astounding yes, with a few caveats. You have to actually be committed to it. Content marketing can’t live up to it’s fullest potential for your business if it only happens once in a while. You also have to spend more time promoting the content than creating it. With determination and a few good pieces you’ll have no problem finding that ROI sweet spot. (Contributed by Online PR Specialist Anna Horn)

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