Top Five Tools for Increasing Conversion Rates
Ready to start increasing your conversion rate, but not sure which tools to use? These top five tools are all you need to get started with conversion rate optimization. Master these five tools and you will gain more efficient testing and better data to make accurate decisions for converting your visitors. Lets take a look…
1) UserTesting.com: Fast, non-biased feedback about your website’s usability.
Start here first! UserTesting.com is one of the quickest and cheapest ways to get unbiased information about your website from real users. So why would you want to incorporate user testing into your conversion rate initiatives? Quite simply, because it prevents you from making “gut” decisions. Save yourself the grief of a “gut” decision gone bad, and get real actionable advice from users within your target demographic. UserTesting.com lets you choose users by age, computer experience, income, country, and even testing review ratings. The best part is what you get. Once you submit a test, you will generally receive the user testing video within about 1 hour. You are then able to watch a video of the user’s screen with audio of the user talking about their experience. You can also prepare written questions for the user to answer as well. For the cost, features, and turnaround speed, UserTesting.com is hard to beat.
2) Mouseflow: A low-cost solution for determining user engagement.
At about $10/month, Mouseflow allows you to track visitor engagement on your site through mouse movements, heatmaps, and live mouse tracking. That’s right, if you have hours of spare time, you can watch a video of each of your visitor’s mouse movements. More importantly, the heatmaps give you insight into which items are most-clicked by users and where users are directing their attention. You may find that users are attempting to click areas that do not provide an action, or that users are clicking on items you thought would not be important to the user. One of the most interesting uses of this software is with E-Commerce. This is where viewing recordings of your users is well worth your time! Get inside the mind of your shoppers and uncover how they use your shopping cart.
There are a lot of mouse tracking software choices out there. We chose this one to top our list because of its low cost and ease of use. If you have access to your ftp you can create an account and start testing within 10 minutes.
3) SurveyMonkey: Easy surveys that focus on your target market.
Wait, how are surveys related to conversion optimization? A properly prepared survey that asks the right questions directly to your target market is worth millions to a company. A survey can uncover conversion abandonment topics from the perceived price of goods being sold, to the user’s general feeling and impression of your brand or company. You might find that your branding is out of touch with your target market, or confirm that your brand is in-line, but needs some tuning. Regardless, your company will always gain valuable insight through surveys and SurveyMonkey has a Free Plan to get you started. They also have Pro Plans that are very affordable.
At Web Talent we use SurveyMonkey for a whole range of uses. We use surveys for both internal and client campaigns. We recently enjoyed using this survey software for conducting an internal questionnaire about our employee’s unique characteristics. We have found that if you provide the survey in a good location on your site, and ask the right questions, the feedback you receive is vital information for moving your conversion optimization efforts forward.
4) Optimizely: The easiest A/B testing software to set up.
This software is one of the leading CRO tools on the market today, and is both fun and easy to use. Optimizely allows you to deploy A/B tests super fast and without the need of a sophisticated development team. If you know even a basic amount of html, you will have no trouble operating this software. Just upload a single line of code onto your website, then Optimizely’s interface allows you to set up tests and track results.
As an agency, we find this to be very useful for setting up our client’s conversion tests quickly. Many of our clients have in-house developers who appreciate the fact that only one piece of code is required before running tests. Once a successful test is established, the winning version is ready for “actual” deployment. Meaning, the winning test can now be installed onto the website for all users to see. Before Optimizely, programmers were required to code each separate test version, which required a considerable amount of extra time and money.
5) Google Content Experiments: A familiar and simple interface for Analytics users.
If you are not ready to use Optimizely, what else can you use? Give Google’s content experiments a try. The setup and testing of experiments is still relatively simple to establish. Lets say you have 2 versions of an email subscription page you want to test. Simply run through the content experiment steps, install the proper code, verify the code, and start your experiments. It really is that simple. Content experiments is not the most feature-rich tool available, but gives you just enough tools to determine which page variation (if any) is successful. A few noteworthy features include the ability to test up to five variations, define the percentage of traffic for testing, choose the objective to test, and get updates by email.
As a designer and proficient front-end coder, I find this tool to be very easy to use. If you have a site in WordPress or another similar content management system, you will also find Google’s content experiments very easy to set up and use. The biggest advantage and convenience is having the data in Analytics, which is where our agency already spends a considerable amount of time with.
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