Being a business owner is much like being a rock star; you want to create products and services that make it to the top. You want your products and services to be a hit song. More so, there’s a team of songwriters and producers behind the scenes writing and composing all of the ideas you as the owner have. They’re in the studio with you to help you record, mix the levels, and then release that work of art for a Grammy.

While you might want to have complete creative control, and do it all yourself, it never hurts to have a team of experts working behind the scenes with you to create the perfect sound. You might not have the time, the resources, or the energy to learn it all, then write, produce, record, and mix your own song all by yourself. That’s why you can always look to work with a digital marketing agency. They can help you grown online through multi-channel efforts making sure your tunes reach the right audience.

Knowing when to ask for help with your efforts is the first place to start. As I break down the red flags keep in mind that every company is different and these signs might manifest differently for you.

1. Do you find yourself wishing there were more hours in the day?

When an artist gets towards the end of their album they may stay extra late in the studio to finish laying that final track. Do you feel like this is happening to you on a regular basis but your album won’t be dropping anytime soon?

There are so many apps, programs, and tools that claim to save you time, but no tool is going to be more resourceful than a digital marketing agency. They can be your team of producers bringing multiple people together to help the one, you, the business owner.

It can be overwhelming to create your own campaigns, craft a bottom-up or top-down budget strategy, conduct market and competitive research. So take some weight off your shoulders. Leave the songwriting to us and we’ll take care of those background instruments for you. To grow with efficiency, precision, and save time, resources, and energy, hire the experts who will devote all of the above to help you.

2. Have you hit a rough patch in finding new customers?

Just like how Taylor Swift transitioned from country to pop perhaps you’ve been looking for a new audience for your work. Maybe you feel like you’ve tapped out your audience and need to attract a different crowd to your site. A digital marketing agency can find these people for you. By diving into insights and understanding online user behavior, you can leverage data reports to make actionable insights that put your product in the right place at the right time. Digital Marketing agencies optimize for ROI with the understanding that their services come at an expense. Agencies specialize in ensuring that you’re receiving the maximum return on your investment.

3. Do you feel like it’s too late to get in the game?

It’s always time for a comeback. Think about Susan Boyle who gained fame and awe from her stunning rendition of “I Dreamed a Dream” at the age of 45. Later that year her album debuted at #1 on global charts and she became a household name. It wasn’t too late for her and it isn’t for you.

A good digital marketing agency keeps your digital marketing campaigns growing and profitable. They can teach you the ins and outs of online marketing and keep you focused on your goal. They are going to help you dream that dream and execute the strategy the next week. Don’t sit this one out because you feel like you’re done for good.

Better yet, drop me a line and we can discuss doing an AdWords audit. While I enjoy all aspects of my job, my favorite evolution of strategizing is the direct collaboration with a client to understand every aspect of their business. Let’s tap that market you didn’t know existed and take back the hours in the day.