The New Facebook Timeline: If You Can’t Beat Em’, Join Em’
As I am sure you are already aware, Facebook has once again forced us into a new version of the reining social media network. Thanks Mark Zuckerberg for influencing me to spend more time updating my Facebook timeline than trying to promote world peace. Facebook’s profile has now been replaced with the new layout called Facebook Timeline. Frankly, I was not thrilled about this change because I did not feel like going through the mundane task of updating my Facebook, however I have come to embrace this new concept. This new layout provides its users with a timeline of their Facebook history, from photos, events, apps, etc. arranged in the order in which they happened. Essentially making Facebook “stalking” much easier to manage.
And so it goes that with any new change, there is always hesitancy and the big question “how will this impact our business?” Well other than the fact that social media companies now need to put in the extra effort to update these changes for their clients, this new timeline proves to be advantageous for business users.
With change, come new opportunities. The new Facebook timeline gives businesses the chance to capitalize on their marketing campaigns and customize their timeline accordingly. My major hang up of this new timeline concept was what the heck I was going to use as my “cover photo”. So I chose a picture I had taken of a flower (I know, I know, so cliché). However cliché my photo might be, this cover photo in conjunction with the profile photo provides the opportunity for businesses to really advertise their brand and logo. As a billboard would show off the main product and point of the advertisement, so should your businesses cover photo. Make sure the photo grabs your follower’s attention and showcases what you are all about!
Captain Morgan has melded their logo into their cover photo to make one cohesive piece that clearly represents the product they are marketing for.
Another advantage to this new layout is it enables businesses to highlight the milestones of their business in an easy to view timeline. Photos now appear larger on the timeline, essentially overshadowing the text info. This can yield huge reward for businesses with catchy photos, because lets face it, people would rather look at a picture to sum something up than read a paragraph. So promote away via your most market worthy photos!
Designer, Kate Spade, has also capitalized on showcasing their brand in the cover photo along with their tail tale logo.
Now to touch on posting, status updates and more goodies. The timeline displays the top 4 most used apps front and center beside the “about me” section. So choose the apps most important and essential to your customers, however the photos app will always appear first. One of the new features of Facebook, is the ability to post a story to your timeline. This story can be “starred” and made to either stay at the top of your page or it can be displayed along the width of your page, essentially making it pretty darn hard to miss. This is something businesses should take advantage of if they want their followers to acknowledge a new event or product.
So now you can sleep at night knowing your business is not in jeopardy from the new Facebook timeline. It’s here to stay (well at least for the next 6 months until they figure out a new way to frustrate us all over again) so embrace it and use it to your businesses advantage!