What we are reading in digital marketing this week (week of 2-13)
As digital marketers, we must continue to stay up on the latest happenings in the world of Search Engine Optimization, Paid Per Client Advertising, Social Media Management, Social Media Advertising, Web Design, and much more. We need to know what is the next social network that is going to be exploding on the scene, what is the latest happenings with all of the algorithm updates from Google, and what technologies can you employ so that you convert more leads with less spend.
We are digital marketing junkies
At Web Talent, we have a team of people who eat, sleep and breath digital marketing. While many people are talking about the latest happenings on reality television, our team is busy discussing the latest apps to hit the market, the latest online advertising blunders, or new and unique ways to market our client’s products.
We literally consume hundreds of articles each week, discuss them, and determine how these particular strategies, techniques, updates can benefit our clients and help generate SALES!!
Instead of spending hours combing through hundreds of blogs, articles, and whitepapers every week, just stop by every Friday and see the
5 or 10 or 13 articles we have curated to be the information most relevant to growing your business.
Web Talent Marketing’s ‘What we are reading this week in the world of digital marketing’
Without further ado, here are the top articles we are reading for the week of February 13th.
- Twitter to give google access to the “firehose” of tweets: Efforts last fall to increase Google traffic, resulted in getting 10 times more logged-out visitors. Which means Twitter is itching for more of this. To attract new users they are giving Google access to all of the tweets so they can be used in normal searches. (contributed by Online PR Specialist, Anna Horn)
- Twitter sucks at dealing with trolls says CEO: Twitter admitted they are not good at dealing with Trolls on their site. Twitter’s CEO states, “we lose core after core user by not addressing simple trolling issues that they face everyday.” As a result, they have added some new tools to help, but they also want to attract as many users as possible. (contributed by Online PR Specialist, Anna Horn
- Marketers look to Digital as cure-all: Many companies like Procter & Gamble, Kraft, and Unilever have increased their digital spend. They are seeing that it is economical for them to focus more on digital rather than traditional. It’s impossible to draw a straight line from digital to sales due to all the factors, but this seems positive for the future of digital marketing agencies, such as us. (contributed by Online PR Specialist, Anna Horn)
- 15 Digital Trends Getting Buzz Online: NFC, Wearables, Internet of Things (IoT), etc. These are the buzzwords that hit us in 2014, but how much traction did they get online? This infographic from Bell Pottinger does a pretty good job to telling the story through data.
- Here are the Super Bowl Advertisers who actually got benefit out of it: $4.5 million for 30 seconds?? Talk about a required lift in brand awareness and sales to generate some ROI. Here are the brands that actually saw the biggest brand lifts. Spoiler alert, it wasn’t Nationwide.
- SciNet tries to make search more human: With the nature of web searches becoming increasingly complex and changing often (think the ever long tail of long tail searches), the Finnish government launched SciNet as a way to better incorporate humans into the search process. This could unlock technology which other, more consumer friendly, search engines can employ. (contributed by SEO Specialist, Marcus Howling)
- Rand Fishkin on Facebook’s approach to search: With Facebook implementing search into their program that produces real results outside of Facebook, MOZ founder Rand Fishkin offers insights into what Facebook’s strategy is with their search and if they will ever try to compete with Google. (contributed by SEO Specialist, Marcus Howling)
- Twitter Acquires “Niche”, a Service that Connects Stars & Brands: Forget celebrity endorsements, brands are banking on everyday people with massive social followings. HP has already had success with promoting their new technology with Vine stars. (Contributed by SEO/PPC Specialist Caitlin Gustafson)
- Facebook Introduces Relevant Score for Ads: Will this improve Facebook advertising and help advertisers? We’ll see how it all plays out, but it looks like this new addition will help advertisers determine how well their ad will perform and make adjustments accordingly. (Contributed by SEO/PPC Specialist Caitlin Gustafson)
- App Discovery Goes to a Whole New Level with Pinterest: The Apple Store is pairing with Pinterest to develop a whole new app discovery aspect of Pinterest that would enable users to find apps they are interested in more easily and download them without leaving the Pinterest platform. Add in Pinterest’s new advertising options and app makers could see great results! (Contributed by SEO/PPC Specialist Caitlin Gustafson)
- Bye Search Queries report in Google Analytics, hello Search Impact Report: Google released a testing version of their new search queries report in Webmaster Tools to a select number of webmasters. It will allow digital marketing professionals to better analyze the data by showing clicks, impressions, ctr, and average position and you can compare these to different dimensions like dates, queries, pages, countries, devices, and search property. (Contributed by SEO Manager, Ray Carboni)
- Pinterest Is Reportedly Planning To Launch A ‘Buy’ Button Early This Year: With everyone in the ecommerce spirit, Pinterest is looking to launch a buy button that allows users to buy products on Pinterest without leaving the network. Plans are to have this released early this year. Orders placed on Pinterest will be fulfilled by third parties. (Contributed by SEO Manager, Ray Carboni)