What we are reading in digital marketing this week (week of 1-23)
As digital marketers, we must continue to stay up on the latest happenings in the world of Search Engine Optimization, Paid Per Client Advertising, Social Media Management, Social Media Advertising, Web Design, and much more. We need to know what is the next social network that is going to be exploding on the scene, what is the latest happenings with all of the algorithm updates from Google, and what technologies can you employ so that you convert more leads with less spend.
We are digital marketing junkies
At Web Talent, we have a team of people who eat, sleep and breath digital marketing. While many people are talking about the latest happenings on reality television, our team is busy discussing the latest apps to hit the market, the latest online advertising blunders, or new and unique ways to market our client’s products.
We literally consume hundreds of articles each week, discuss them, and determine how these particular strategies, techniques, updates can benefit our clients and help generate SALES!!
Instead of spending hours combing through hundreds of blogs, articles, and whitepapers every week, just stop by every Friday and see the 5 articles we have curated to be the information most relevant to growing your business.
Web Talent Marketing’s ‘What we are reading this week in the world of digital marketing’
Without further ado, here are 5 of the articles we are reading for the week of January 23rd.
- How the White House capitalized on the State of the Union using SEO.: The White House understands that the timing of the State of the Union event is one of the most popular searches. So, they turned to SEO to answer consumer problems directly from the search engine results page. It is never too late to take advantage of SEO for your event. (contributed by PPC Specialist, Pat Mendez)
- Why are Ecommerce startups bullish on retail?: While more and more traditional retailers are closing stores throughout the nation, Ecommerce startups are turning to retail in the form of popup stores to take advantage of the centralized inventory and reduced shipping. Insert your oxymoron here. (contributed by PPC Specialist, Pat Mendez).
- Google is continuing to take a shot at Amazon with Trusted Stores: Once a very labor intensive process and giant hurdle, Google lowered the requirements needed for Ecommerce retailers to obtain the Google Trusted Store badge. This continues their effort to bring shopping to the search engine results page and battle the juggernaut of Amazon. (contributed by PPC Specialist, Pat Mendez)
- Spartan makes the browser war more crowded: This week, Microsoft announced a whole crop of new items, included the much hyped Windows 10. However, one of the other announcements came in the form of a new browser, Spartan, which will run along side Internet Explorer, and not replace the legacy browser. The browser wars remains a volatile one and it will be interesting to see how consumers adopt to this new option.
- Firefox is trying to bring Virtual Reality to their browser: Continuing on the browser conversation, Firefox is looking to develop products for Facebook owned, Oculus Rift, to bring virtual reality to their browser. It is obvious that VR will be making its way into our lives very soon, but this could be the first browser to bring it to you.