What we are reading in digital marketing this week (week of 1-2)
As digital marketers, we must continue to stay up on the latest happenings in the world of Search Engine Optimization, Paid Per Client Advertising, Social Media Management, Social Media Advertising, Web Design, and much more. We need to know what is the next social network that is going to be exploding on the scene, what is the latest happenings with all of the algorithm updates from Google, and what technologies can you employ so that you convert more leads with less spend.
We are digital marketing junkies
At Web Talent, we have a team of people who eat, sleep and breath digital marketing. While many people are talking about the latest happenings on reality television, our team is busy discussing the latest apps to hit the market, the latest online advertising blunders, or new and unique ways to market our client’s products.
We literally consume hundreds of articles each week, discuss them, and determine how these particular strategies, techniques, updates can benefit our clients and help generate SALES!!
Instead of spending hours combing through hundreds of blogs, articles, and whitepapers every week, just stop by every Friday and see the 5 articles we have curated to be the information most relevant to growing your business.
Web Talent Marketing’s ‘What we are reading this week in the world of digital marketing’
Without further ado, here are 5 of the articles we are reading for the week of January 2nd.
- Your ‘hidden’ pictures on Facebook are not always hidden: Facebook has been in the news a great deal over the past few years for their liberal privacy policies. The social network has made some strong changes to their policies to respond to consumer outcry. These privacy settings allow you to ‘hide’ pictures from your timeline so nobody can see them… Well… Chrome Extension ‘Picturebook‘ has a way around that. This extension allows previously hidden pictures to be seen by the user of the extension. Be smart and remove any tags that you are not happy having on your timeline before a potential employer, client, or friend catches those images.
- A Twitter account for Brands saying Bae: 2014 brought us some wonderful additions to the English language. Case in point, Bae… This terms has found its way in hip hop records, internet memes and also… brand’s Twitter streams. In true Twitter fashion, there is now a Twitter account that curates all of the brand’s usage of the term. If you need to waste 30 minutes, hop onto the account and see some great uses, as well as some very, very poor usage.
- 3 Seismic Changes coming to marketers in 2015: When the holidays come, your news stream is surely barraged by a countless supply of prediction posts. However, this piece from David Berkowitz on AdAge does a great job of informing some REAL trends marketers need to be aware of in 2015.
- AMEX employs Guest Photographers and takes over Instagram: Small business friendly finance giant American Express turned their Instagram account over to guest photographers and the results were pretty staggering. The guest photographers generated 10 million impressions in just 2 weeks and increased engagement for AMEX by 23%. Brands are increasingly looking to employ influencers in hopes of renting their audience to grow their brand.
- J.Crew gets super personal with a thank you tribute to a fan: When J.Crew discontinued their scoop back tank swimsuit, many moved on and bought other designs. Not Journalist Jenni Avins who penned a heartfelt open letter to J.Crew Creative Director, Jenna Lyons requesting the clothing giant brings back her favorite style. What Jenna Lyons did as a response takes real time personal marketing to another level. Initially Lyons responds to Avins and says that she will look into it. A few weeks later, J.Crew brought back the design but also took out a full page ad in New York Magazine, where Lyons wrote a personal message to Avins saying “Dear Ms. Avins, your wish is my command … within reason. XO Jenna.” We feel this is a great response to consumer feedback and shows that J.Crew is listening to their consumers.