As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.

What We’re Reading for October 21st

How Starbucks Is Using Influencer Marketing

Starbucks continues to embrace influencer marketing by enlisting the help of YouTubers Rosanna Pansino and iJustine. Together they produced a taste test video of some of Starbucks’ classic drinks in addition to their new seasonal flavors. While we may think of the typical Starbucks-goer as a “hipster” or “basic girl,” this video appeals to a niche that prides themselves on perceived nerdiness. This goofy video helps to expand the brand and illustrates how you can use influencer marketing to grow your brand. (Contributed by Online PR Specialist Sarah Walsh)

AdWords Click-to-Text Comes out of Beta

The new mobile extension will connect users with advertisers via text making to easily answer questions. This extension has been in beta for a few months now and the changes will also include a call to action. This new feature will be alongside the click to call button and advertisers have the opportunity to have specific text auto-populate in the text when clicked. (Contributed by Online PR Specialist Anna Horn)

Secrets of Pinterest Marketing Revealed

Pinterest is right next to Snapchat as one of the newer focuses of social media. Have you ever wondered the best time to target posts on Pinterest, but weren’t sure exactly how to go about it? Thankfully you don’t have to, someone else already did the research for you! After studying over 1.5 million pins the answers are finally revealed! Most pins are posted and sent on Mondays and Tuesdays. Surprisingly it’s not the weekends when most people get their DIY motivation. Also, Mondays are the highest days for likes, with Saturday coming in a close second. The top phrases being used are short and expressive. So, instead of saying “very pretty” say “beautiful.” Words related to: make, new, create, and design are among the highest pinned and repinned as well. (Contributed by Online PR Specialist Michelle Bull)

Google Only Looks at URL for HTTPS Ranking Boost

Many sites have switched to a secure protocol (HTTPS) following Google’s announcement in 2014 that secure sites would receive a small ranking boost. Recently, however, Gary Illyes said that the algorithm only looks at the first five characters of the URL. Google doesn’t check to make sure the certificate is valid or if the page has insecure content. While they considered other signals, they instead only focused on sites being able to easily migrate to HTTPS. (Contributed by Online PR Specialist Ellen Borza)

How Digital Marketing is Like Fitness

Digital marketing is similar to fitness or getting in shape. How? Both take time, dedication, motivation, long-term planning and a competitive attitude. There’s no easy road to success whether you’re looking to improve your site’s performance or advertising efforts, or whether you’re working to drop those extra pounds. Additionally, measuring results is imperative for success in each realm. Finally, using the right tools will help you reach your goals, whether that’s the right data analytics tool or the right pair of running shoes. (Contributed by Paid Search Specialist Kevin Koehn)

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