What we are Reading in Digital Marketing this Week (09-30)
As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.
What We’re Reading for September 30th
Twitter Users Can Create Their Own Moments
Starting this week users are now able to create their own Moments on whatever they may like. These moments can pull in others tweets, videos, and images to create almost a custom story for the person. For example, if you happen to go on a trip with others you can pull together all the photos and tweets related to the trip and create your own moment to celebrate the excursion. It will be interesting to see where users take this new feature in the future. (Contributed by Online PR Specialist Anna Horn)
Who Really Won The Debate?
This past week’s presidential debate led to some heated discussion and criticism. Few news sources were able to clearly decide who won the debate, but one thing is for certain: Bud Light, Jeep, Audi, Tecate, and Bark Box brought their A-game and delivered ads that were perfect for debate viewing. Overall, I think we can agree that Bark Box beat out the competition with their adorable 400 pound hacker. (Contributed by Online PR Specialist Sarah Walsh)
Studies Presented at AdWeek Conference Suggest What Mobile Ads Work Best
Mobile ad firm Kargo studied four different mobile ad formats, finding that in-stream banner ads perform better than adhesion and interstitial ads, likely not a surprise to anyone. The ad type that performed the best was actually unique to Kargo, indicating that the study might have been more for marketing purposes. In addition, the Advertising Research Foundation presented its study sharing key findings, including greater ROI when spending across multiple platforms and television plus digital spending can increase ROI by 60 percent. For more findings, view the full summary on Marketing Land. (Contributed by Online PR Specialist Ellen Borza)
Big Google Updates No One is Talking About
Over the last year Google has made some major changes in AdWords. Most of these updates have come out to big announcements with a following big reaction across the search industry. However, some of the biggest changes have seemingly flown under the radar thus far. This article goes over some of the major changes that have quietly occurred, and how they are changing paid search. (Contributed by Digital Campaign Lead Jasper Burwell)
South Park Takes On Mobile Advertising
With yet another season of South Park on the air, do they really need to do any advertising? With almost 10 years under their belt, and 20 seasons strong they are well known, and have covered just about every topic from aliens, mascots, and political affiliations. Recently, they have taken to the streets for some “mobile advertising” as in literally having a box truck drive to specific locations advertising their show in front of the buildings they so graciously (mad fun of) aired throughout the 20 season run. While this is a whole new take on advertising, it definitely gained the traction they were looking for. I guess South Park really does know the truth about ads and advertising. (Contributed by Online PR Specialist Michelle Bull)
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