What we are Reading in Digital Marketing this Week (09-23)
As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.
What We’re Reading for September 23rd
Is There Mobile SEO?
In today’s world almost everything can be done on the phone. It is legitimately a (somewhat) tiny computer in your pocket or purse. Over the last five years search trends have significantly changed with mobile search trends going from <20% back then to over 42% today. Since nearly everything has gone mobile, and “on-the-go” friendly, it only makes sense for SEO to be just that. Approximately five years ago mobile SEO was the new up and coming thing, but today mobile SEO is wrapped up neatly in the whole SEO bundle. In recent reports Google announced that 85% of it’s indexed content is now mobile friendly. (Contributed by Online PR Specialist Michelle Bull)
500,000 Businesses Are Buying Ads on Instagram. Will You Be 500,001?
With a year of open business advertising under its belt, Instagram announce its latest stats on the apps usage. According to their most recent data, the app currently has 500,000 advertisers buying ads each month and approximately 150,000 businesses have switched their accounts from personal to business. This news comes at no surprise considering the app has been continuously rolling out new features and updates over the past few months. If anything, this just confirms that Instagram is a must-have social channel for most businesses! (Contributed by Online PR Specialist Sarah Walsh)
Facebook Adds New Features to Messenger
Want to poll your friends on where to go for dinner? Messenger users can now poll other users in a conversation directly in the application. A chat assist function for payments was also added. It uses machine learning to look for text that may be indicative that someone should be sent money. Facebook said the purpose of these new features is to help users make decisions, and ultimately make their lives easier. These new features could also present additional opportunities for consumers and brands to interact in the app. (Contributed by Online PR Specialist Ellen Borza)
Tips and Tricks to be Successful in Google Shopping This Holiday Season
With the holiday season quickly approaching, Google Shopping is more important than ever. Setting up an organized campaign structure is an important first step. Getting strategic with bids and priority settings will help you beat the competition. Properly giving titles to your products to match users’ search queries is one of the most important things you can do. Finally, custom labels can be the icing on the cake to help you manage and optimize your shopping campaigns this holiday season. (Contributed by Paid Search Specialist Kevin Koehn)
Penguin Arrives. Finally.
The long awaited update to the Google algorithm is finally upon us. After much speculation for what seems like forever, Gary Illyes finally announced that the algorithm change is currently being implemented. This will be the last update for the algorithm as it is being added to the core algorithm so changes will be made in real time from now on. This means that if you have seen a drop due to the changes you’ll be able to fix it and have your site updated faster than waiting for a refresh. Wins all around especially for Gary who was probably getting tired of all the questions on Twitter. (Contributed by Online PR Specialist Anna Horn)
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