What we are Reading in Digital Marketing this Week (09-16)
As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. New to 2016 is our what we’re listening to section full of a podcast, song, or piece that has been in our heads all week. Check it out to find out what you should be listening to regardless of topic. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.
What We’re Reading for September 16th
Dealing with Negativity on Social Media
In today’s world of social media there is a lot of negativity out there. Yes, there are some positive, but there have been more times than not where you were scrolling through your news feed only to find negative comment after negative comment. Here are a few ways to deal with negativity on social media: 1. Make sure to listen to what is being said. Often time things won’t be cleared up because the response has nothing to do with comment. 2. Re-read what is being said. Before replying hiding behind the furry of your device, re-read the complaint to make sure you understand how to respond. 3. Own up to a mistake. Maybe the negative comment is completely relevant to what happened. If so, own up to what happened. Most of the time people want a simple apology, and that can make a world of difference. How do you handle negativity you see on social media? (Contributed by Online PR Specialist Michelle Bull)
Deadline for Expanded Text Ads Extended
As of January 31, the standard format for text ads will be deprecated. Expanded text ads are quickly becoming the norm, so we recommend that you begin testing now to identify your best-performing headlines now and gain an edge over your competitors. (Contributed by Technical Search Strategist Claudia Pennington)
What Can Marketers Learn From Pokémon Go?
While Pokémon Go may have alienated some of its users with an update that prevents rooted phones from using the app, it’s still a hot topic in the world of marketing. This week, Entrepreneur shares five content strategies that marketers can learn from Pokémon, including mention of never underestimating the power of in-app purchases, or as it translates to marketing, giving away free content to drive users to purchase your product/services. Another great resource on Pokémon Go? Our article published this week on Pokémon Go and Snapchat! (Contributed by Online PR Specialist Sarah Walsh)
Pinterest Makes It Easy To Promote Pins, But Advertisers Should Be Cautious
Like Facebook’s “Boost” option, Pinterest now makes it easy for advertisers to promote pins without going to the ads platform. With the “Promote” button, users can select destination URL, keywords, campaign budget and duration. However, it is limited when compared to the ads manager. Users can’t select campaign type, target specific audiences or interests, or set a maximum CPC or CPM bid. In order for your Pinterest ad campaigns to be most effective, we still recommend setting up pins through the ads manager. (Contributed by Online PR Specialist Ellen Borza)
Google Search is 1st For Mobile Shopping
A Google survey has revealed that 87% of people turn to Google Search as the first step in mobile buying, not an app or retailer site. According to this survey 70% of people buying in store first used their mobile device to research their purchase. (Contributed by Senior Paid Marketing Specialist Bill Hartz)
Twitter Adds Response Hours for Businesses
In a move similar to what Facebook did last year the blue bird has added hours to show when a company responds to messages on their Twitter account. This is followed by a convenient button to direct message the company on their page. This will make finding answers to questions easier for customers and business are able to turn on the feature in their settings. (Contributed by Online PR Specialist Anna Horn)
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