As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.

What We’re Reading for September 9th

Google Revises Local Business Review Schema Guidelines

If your business utilizes local review schema, you’ll want to read Google’s new list of guidelines. One update is that reviews for businesses with multiple locations cannot be applied to all locations of the same company. The most important change to note is that any third-party syndicated reviews not directly produced by your website should not be marked up with schema. If your website has implemented local review schema, you may be affected by this update. (Contributed by Online PR Specialist Ellen Borza)

Millennial Branding

Within the next two years millennials will have the large majority of spending power. Although the word, “millennial” gets thrown around like a a common term most people aren’t 100% sure they know exactly what it means. A millennial is anyone from ages 18-34, and within the next few years they will be the largest working generation throughout the work force. It’s important to start taking the necessary steps to observe how your brand fits in with the millennial generation and be able to target your ads and marketing effectively. (Contributed by Online PR Specialist Michelle Bull)

Expanded Text Ads and Other Bing Ads Editor Updates

Bing announced this summer that they would have a new, longer text ad format available soon, and this week they made good on that promise. Following Google’s initiative to make the paid ads look more like organic results, Bing and Bing Editor can now create longer form text ads in the ETA (Extended Text Ads) pilot. (Contributed by Senior Paid Marketing Specialist Bill Hartz)

Advertisers Ready to Tackle Behavioral Targeting in Snapchat

With 150 million daily users, Snapchat is the world’s 13th most used app. Targeting options for advertisers are limited, but additional options are on their way soon. (Contributed by Technical Search Strategist Claudia Pennington)

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