What we are Reading in Digital Marketing this Week (08-26)
As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.
What We’re Reading for August 26th
Facebook’s Latest Attempt to Appeal to Teens
Facebook’s new app, Lifestage, aims to target high school students, a group that Facebook is still desperately trying to appeal to. The app relies on selfies and videos to convey personality and provide a more detailed profile, two things the app creator argues other popular platforms lack. The app is only available to high school students, and a school must have at least 20 students signed up in order for them to interact via the app. Does this remind you of Facebook circa 2004? We’ll have to wait and see if this catches on with teens, or if Lifestage turns out to be a dud. (Contributed by Online PR Specialist Ellen Borza)
Top Social Media Tips from Social Fresh 2016
Looking for new social media advice? Inc. has a roundup of the top advice from this year’s Social Fresh conference with insights from the industry’s top professionals. A personal favorite: “If it doesn’t make people care, share or swear, it’s boring,” courtesy of digital correspondent, Sarah Evans. (Contributed by Online PR Specialist Sarah Walsh)
Google Removes AdSense to Focus on Content to Ad Ratio
Google removed AdSense which limited 3 ads per page. Now, they are focusing on keeping a cohesive content to ad ratio. It’s said that AdSense was removed due to high volume of mobile users, and to enhance the infinite scrolling experience. So do you think that ad for the pair of shoes you looked at two weeks ago will follow you around and appear even more places? That is no longer the case. Google is sending out an update where sites who break the content to ad ratio rule, or mobile sites with intrusive interstitials will be penalized for bad practices. (Contributed by Online PR Specialist Michelle Bull)
Google Adds Solitaire and Tic-Tac-Toe to SERPs
Need a quick break between tasks? Try googling solitaire or tic-tac-toe and you’ll get the game as a result. The games are available on mobile as well as desktop and are quite fun! We love the addition of fun things like this and hope to see more in the future. (Contributed by Online PR Specialist Anna Horn)
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