What we are Reading in Digital Marketing this Week (08-19)
As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. New to 2016 is our what we’re listening to section full of a podcast, song, or piece that has been in our heads all week. Check it out to find out what you should be listening to regardless of topic. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.
What We’re Reading for August 19th
Instagram Adds Events Channel
In a move that has nothing to do with copying other social media networks Instagram has added a new events channel to show you the best videos from various events. In a move to reinvigorate the Explore tab Instagram will be 20 custom channels, like Snapchat. These videos will showcase music and sporting events across the world, like Snapchat. As long as an event is popular enough it can become a an event channel, like Snapchat. I know it seems like an original idea but to me it feels as if they are trying to copy some other social media platform, like maybe Snapchat? Either Instagram is running out of ideas or they’ve been living in a cave for years now. Can’t wait for their next invention, face filters! (Contributed by Online PR Specialist Anna Horn)
Social Media advice CANNOT be given over a cup of coffee!
This author makes the compelling argument that real and valuable social media advice is worth dollars… just like every other professional service. Amongst other analogies, she argues that if you were in a legal battle you wouldn’t offer to buy a lawyer a cup of coffee for their advice. Practicing law is a professional and detailed business, just as Social Media management for businesses is. Her recommendation is to not try to convince people of the value you provide but rather focus on the people that understand the value already. (Contributed by Vice President Matt Self)
A Few Books on your not so Summer Reading List
Many of us remember the not so joyous summer reading list in school. While reading over the summer was not the first thing on our vacation list, reading as an adult is something most have come to enjoy. Here at WTM we have a book cart full of books on personal growth, cultivating technique, and lessons in mentorship along with a few other staples. Here are some books on our reading list as well as some ones great on entrepreneurship. 1. “Mindset” by Carol Dweck: definitely an essential read for growth and business mindset. 2. “The Slight Edge” by Jeff Olson: there are things in life that are easy to do, and easy not to do. It’s your decision on what path you make. While decisions at the time seem insignificant, decisions compounded overtime are where the differences lie. 3. “What to Do When It’s Your Turn (And It’s Always Your Turn)” by Seth Godin: Anyone who is an Entrepreneur and needs a good read to get out of their own way should take some time to read this. Fear of mistakes, unknown, or choice are all part of the adventure. What’s on your reading list? (Contributed by Online PR Specialist Michelle Bull)
Taking Advantage of National and International Sporting Events
As Rio comes to a close, businesses of all shapes and sizes look to determine the ROI of their advertising events. Is it a good idea for your brand to take advantage of national championships or playoffs? Will you achieve the ROI you’re hoping for? (Contributed by Technical Search Strategist Claudia Pennington)
Should you Switch to an Automated Paid Search Software?
With the explosion of paid search a number of businesses are opting to run paid search by themselves, and using automated software to help . Many businesses use this software, but aren’t sure if it’s the right path for them or not. This article explains some of the questions you should ask yourself before you decide to purchase one of these softwares. (Contributed by Digital Campaign Lead Jasper Burwell)
What We’re Listening To
Malcolm Gladwell, an author who’s name may ring a few bells. Gladwell has sold millions of copies of his books but his newest venture takes a different format. Each podcast looks inquisitively at a subject from the past and applies the principle that become clear to current situations. In this episode Gladwell profiles Elizabeth Thompson the painter of The Roll Call and how her story can apply to many women today. (Contributed by Online PR Specialist Anna Horn)
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