What we are Reading in Digital Marketing this Week (06-03)
As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.
What We’re Reading for June 3rd
Instagram Officially Announces Business Tools
After leaked photos surfaced a few weeks ago Instagram has officially announced their new tools for business users. This includes business profiles, analytics, and the ability to turn posts into ads directly in the app. These changes are welcomed by platform users as it will make reliance on 3rd party apps unnecessary for some needs. Account owners with business Facebook pages should have the ability to transform their Instagram account seamlessly. There is no launch date in site but hopefully it will be rolling out sooner rather than later. (Contributed by Online PR Specialist Anna Horn)
Speed of Mobile Pages May Soon be a Mobile Ranking Factor
Google announced at the Search Marketing Summit that speed of mobile pages will soon affect mobile ranking factors. Currently, mobile rankings are based on desktop pages, not mobile pages. This shift to account for mobile page speed is logical. As Search Engine Land noted, currently someone could have a fast desktop page speed but slow mobile page speed, and it won’t affect their mobile rankings. This change likely won’t take affect for several months. (Contributed by Online PR Specialist Ellen Borza)
Why Influencer Marketing is Not Dead
There has been a lot of chatter whether or not influencer marketing is still a viable option for some companies. Just like everything else in the world there is a right way and wrong way to go about things. This statement still holds true to influencer marketing and the people who you choose to market your products. When choosing an influencer, make sure to build a relationship with them first. Having the relationship allows for ongoing branding and loyalty. Next, having a good relationship allows for a much more valued product. Anyone can take a picture with or wearing a particular product, but the true marketing lies with the sincerity of the person endorsing it. Also, don’t recruit some one who is popular for being popular. Recruit someone might be less popular, but holds a lot of credibility in the industry in which you are looking to promote. Lastly, make sure you are able to measure ROI from the influencer investment. Use trackable URL and measure action and attribution. (Contributed by Online PR Specialist Michelle Arnold)
How Google is Changing Consumers’ Search Ability
Since the Google SERP change in February everyone in digital marketing has had an opinion on how these changes have affected users and advertisers. Now that the changes have been running for a few months there is enough data to tell how advertisers and users have had their search patterns affected by the update. (Contributed by Digital Campaign Lead Jasper Burwell)
Google Loves Your Mobile Friendliness
Google provides a new user-friendly mobile test to help website owners better troubleshoot any issues with mobile friendliness. This report is a great way to quickly check how Google perceives your website today. This new report, however, does not replace the useful information present in Google Search Console. (Contributed by Technical Search Strategist Claudia Pennington)
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