If you’re looking for innovative ways to grow your business, it’s time to leverage two of the most downloaded smartphone apps: Pokémon GO and Snapchat. These apps, though very different each other, are a brand gold mine for increasing foot traffic in a brick-and-mortar store, while also reaching a larger potential customer base that could easily become long-term fans.

Pokémon GO

With the impressive news coverage the gaming app sensation Pokémon GO has received, everyone you know has likely been talking about the app, ranging from your grandmother in assisted living curious as to why a sudden influx of grandkids have been visiting to your nephew who seems to have lately taken up walking as his favorite form of exercise. Niantic Labs released the game to the app store in the beginning of July and people of all ages are now addicted. Pokémon GO is a trending smartphone game that brings to life the Pokémon cards that were beloved by Millennials.

In this game, players roam town and city streets trying to catch all of the Pokémon they can and battle at Pokémon sites called gyms. Not only are players required to visit specific places to catch Pokémon, but in order to “hatch” new Pokémon, they will have to get their steps in for the day and walk a certain distance.

Forbes conducted a survey published at the end of July which stated that 22 million people daily have their phones out walking around cities and towns to hatch eggs and catch Pokémon. Although you are no longer able to guide users straight to your door by suggesting it as a PokéStop to Niantic, soon you may be able to pay for that privilege.

If you’re looking for organic ways to draw in users to a gym, stop, or actual Pokemon then you need to advertise its presence. Many stores have found success posting signs with information on what Pokemon can be found in the store. If quirky signs aren’t your style, you can also post on your social media channels about your Pokémon-in-residence and encourage viewers to share with their friends the location of this Pokémon.


In their July report, Forbes also claimed that a lot more women than men are playing Pokemon GO, which many have found surprising. This is great news for store owners that cater to women and are looking to see more females enter their doors.

Executing this Pokémon tactic requires only a small amount of promotion and could lead to big gains in foot traffic and potentially sales while also giving players a little extra exercise. For both parties, it’s a win.


Founded in 2011, Snapchat is one of the most highly used apps today, despite having to heavily compete with Instagram Stories in recent weeks. Snapchat still reigns supreme with its ephemeral picture and video empire with initial reports suggesting Snapchat hasn’t seen a decline in users. Smartphone users between the wide age range of 13 to 34 love to use Snapchat and are continuously drawn in by its unique picture filters, added messaging options, and the disappearing act of picture and video.

Your establishment can easily use the reach of Snapchat to your advantage by setting up a Snapchat account for your business and encouraging customers to stay up-to-date with your store through the app. Installation is easy: Go to your smartphone’s app store and download Snapchat, open the app, and follow the prompts to make an account. Now, use these three insider techniques to learn how you can use Snapchat to benefit your brand.

Create a geofilter

Let people in your area know where you are! This is one of the easiest things you can do to reach a wide range of people for a little amount of money. Hosting a sale? Announce it via geofilter! To create a geofilter, go to Snapchat’s website and set boundaries for the area surrounding your store.  Your filter will now reach any phone in that boundary who is on Snapchat. Set a time for it to be debuted and you’re off. One disclosure, be careful with the area and time your filter will cover because larger time ranges and areas cost more. You want to avoid paying for areas that your target audience isn’t frequenting and aren’t relevant to your brand.

Personally snapped discounts

With consumers longing for a personal touch in a formulaic world, sending individual Snapchats to a buyer’s phone can kill two birds with one stone. The snap contains a coupon allowing your customer to save a little money on their purchase and you better your relationship with a Snapchat follower. In the long run, this promotion will help your brand execute the final technique.

Get consumers inside

With Snapchat’s “My Story” feature, you can add a snap to your story and everyone who follows you can see it. This gives your account the opportunity to be creative and gain a larger Snapchat following. People love to be in the know. Emphasize the “My Story” real-time aspect of Snapchat by taking pictures and videos to keep people in the loop of anything exciting happening in your store. Snap a photo of a new product or promotion, give an inside scoop on a storewide sale, and provide an inside look at events and shows your business may host or attend. Once a following is created, think a little outside of the box and have another well known Snapchatter “take over” your account post more unique, fun things that are relevant to both of your audiences. Sour Patch did an excellent job with this back in 2014 and many brands have been implementing this type of influencer marketing.

Since smartphones are now glued into the palms of just about everyone’s hand, give your business an extra boost by harnessing the reach of Pokémon GO and Snapchat.