Panda Integrates Into Google Search Algorithm
At the recent SMX West show last week, Matt Cutts made the announcement that Panda updates will be eventually introduced into the Google search algorithm.
Matt Cutt’s announcement at SMX West
“Rather than having some huge change that happens on a given day. You are more likely in the future to see Panda deployed gradually as we rebuild the index. So you are less likely to see these large scale sorts of changes.”
There was a separate announcement from SMX West that Google will no longer tweet or confirm any future panda updates. The integration of Panda updates into the Google search algorithm may have already occurred last weekend but can’t be confirmed or recognized as of yet.
Changes in Google search results relating to Panda specifically will be less noticeable with the gradual changes of the search algorithm. This will make it more difficult for Internet marketers to track Panda updates explicitly. The changes will come out gradually as opposed to the big Panda updates Google rolled out each month in the prior months.
Future Panda updates will not be as noticeable as they once were, but here are several tips to keep in mind to steer clear of Panda’s reach:
1. Continue To Provide Fresh & Quality Content – I can’t stress this enough to everyone I speak to about improving their SEO… fresh and quality content is king. The biggest and most important improvement anyone can make to prevent Panda from de-valuing your website is to make sure all the content is unique and fresh. Duplicate, scraped, spinned, or auto-generated content should NOT be anywhere on your site and in your SEO campaign efforts. Create fresh content consistently to show Google that you are a relative authority. Doing so will ensure that you will stay clear of Panda’s path.
2. Replace Low Value & Outdated Content – Like all things over time, content can become irrelevant and outdated with the current times. Take the time to evaluate your website to replace low-value content with fresh content to not only prevent your website from being hit by Panda, but to provide your readers with updated and fresh content. Protip: Block URLs with low value content from being indexed and crawled in Robots.txt. Replacing the content takes time and you can prevent your website from being de-valued until you replace the website with fresh and original content. Just remember to allow them to be re-indexed and crawled again when you update the content!
3. Be The Resource – Break the habit of just creating content with the intention of writing for the Google bots in mind, but for the visitors you want to drive to your website. Doing so will create a need for people to come back to a credible, trustworthy, relevant, and unique source that can’t be found anywhere else. Be the resource that drives your visitors to come back again and again. This will not only build credibility and trust among your visitors, but will also build trust and authority from others whom will link back to your website.
4. Keep Up With The Times – Google may or may not be announcing news of Panda updates in the future, but that doesn’t mean that there won’t be information about it. Take the time to read the latest news and findings about Panda and other changes in the Google search algorithm to make sure your SEO campaign is in align with the latest Google changes. Google tends to make subtle “not in your face” news about updates to their algorithm, but stay on top of SEO news and read in between the lines to keep up with what is going on.