Online Marketing: When to Get Out of Your Own Way

By the time a business owner is ready to outsource the company’s Internet marketing plan, one of two scenarios has typically played out:

Scenario 1
In an effort to keep costs down, a marketing and sales director is hired to do everything related to marketing and sales. The new hire gets burned out (because marketing and sales are completely different) and subsequently quits or gets fired. Revenue then plummets.

Scenario 2
In an effort to keep costs down (and because no one knows the business like he or she does), the business owner takes over sole possession of all marketing responsibilities. Instead sticking with his or her core competency—which, incidentally, is what made the company a success in the first place—the business owner’s focus is splintered and the quality of the work suffers. Revenue then plummets.

So when a company does finally contact Web Talent Marketing to handle its online marketing efforts, the call is often borne out of desperation. Even then, however, releasing the reins doesn’t come easily. Which is why we often see yet another scenario play out: the rejection of everything we suggest.

After several weeks of evaluation and analysis, we bring their team in to our office and go over the strategy. Not long into the presentation, however, we will see them nodding their heads appreciatively, even though their eyes look worried. Before we’re completely through, they’ll say, “Okay … okay … or, how about this?”

As a business owner, you have a vision. You know where you want the company to go—where it needs to go—and it is difficult to imagine anyone else seeing it the way you do.

That’s OK. In fact, we love business owners who are passionate about what they do. We are here to help. At the same time, we have some of the brightest minds in online marketing working on your behalf. Let go just a bit, and we’ll help your business meet its full marketing potential.

It doesn’t have to be all or nothing, either. In fact, many companies have discovered that a combination of internal and external marketing can deliver tremendous results. The in-house marketing team can outline the marketing goals, while the external agency can develop a strategy to help those goals become reality.

At Web Talent Marketing, our success is tied to yours. We may not know as much about your company as you do, but once we find out what your customers need, we typically can help you find new markets, expand your existing business and generate quality leads.

Congratulations! Recognizing you need marketing help is a huge first step. Now, it’s time to let go, trust the people you’ve hired, and let them do a great job.