Marketing Publications We Are Thankful For in 2015
The holidays have come and gone and we are jamming into 2015 already! As Internet marketers, when we are not busy in Google Analytics monitoring campaigns and working on creative strategies, we are scouring the Internet for the latest and greatest trends. This helps us to stay up-to-date and learn new tactics that we can execute for our clients. Here are a few of the publications we read to continue learning:
This publication offers useful information pertaining to our industry and gives great insight about leadership, running a business successfully and continually excelling in your career. They cover a wide range of topics including marketing, technology and finance, and have articles written by entrepreneurs that are useful to those in all aspects of business. Our CEO, Mike Canarelli, serves as a contributor and has written a few articles for this publication.
As marketers, we love MarketingProfs. This publication is a must for those in our industry and covers everything from search engine marketing to graphic design and public relations. In addition to this, they have a variety of resources to make marketers better each and every day. Our Enterprise Search Strategist, Lorianna Sprague, is a contributor on MarketingProfs, and our newest team member, Anna Horn, is soon to be published there as well.
Social Media Today
Social media is a huge part of our job and we do our very best to help clients stay up-to-date with the latest trends and hottest networks. What better way to monitor the industry than through Social Media Today? If you love all things social then we recommend you check this site out as well. Beat your friends and family to the punch by having breaking news about the latest Facebook newsfeed change! One of our Online PR Specialists, Caitlin Gustafson, wrote some great articles for this site.
Technology has become an integral part of working in Internet marketing. TechCrunch arms us with the knowledge about the best tools to increase our digital marketing productivity. It also has great information about the mobile world we live in and the big industry leaders like Apple, Google, and Amazon.
In the world of Digital Marketing, things are always changing and evolving. Each week brings new challenges and our clients look to us to provide insight and tactics that help maximize their exposure. Reading these publications helps us to continue our education and learn from our knowledgeable peers. What publications do you like to scour for the latest news and trends? We are always open to hearing about the best in the business to step up our game as marketers, so if you have any new suggestions please feel free to share them with us.