Instagram’s new time-lapse video app, Hyperlapse, just came onto the market a few months ago and already brands have taken off with it.

For the past few years the rise of smart phones, social media and apps have made it easy to create and crowd-source content, while eliminating some dependency on the creative or design department.

Hyperlapse is simple to use, automatically stabilizes rocky footage, and has lots of different options for creating your own time-lapse video app. It even has a hidden menu, “Hyperlapse Labs,” that you can access by tapping the screen four times with four fingers (it took me a few tries). There you can change your settings to shoot in 1080p and enable Calibration Mode and Hyperlapse EXTREME.

It’s the perfect tool for brands to enhance their story-telling efforts. Since Hyperlapse isn’t a social platform in itself, you can download your videos to your phone and choose what platform to share them on – Facebook, Instagram (15 sec limit), Twitter, YouTube, whatever.

Check out what some brands have done with it so far:

Disneyland & Disney World

Always ahead of the social curve, the Disney theme parks have used Hyperlapse to show off different rides and areas of the favorite theme parks. Disney is known for using fan-curated content and the entertainment giant rarely does its own instagrams, choosing instead to pick from fan’s shots and showcase them on the profile. Hoping for 5 seconds of insta-fame, fans have created elaborate Hyperlapse videos and tagged them with the appropriate hashtags.

Here’s my favorite:

Professional Photographers

Tourism and photographers are a big favorite with Hyperlapse, with professional photographers doing videos of their hometowns. I’ve seen long boarding over Yosemite, Hyperlapse of tourists at Machu Picchu and the Grand Canyon – the possibilities are endless.

A video posted by Yasha Kahn (@yashakahn) on


Hyperlapse came out just in time for Fashion Week, and several brands and bloggers took great action shots of runway events and more. Other fashion brands have embraced the platform – one of my favorites is this impromptu catwalk by Macy’s for National Bow Tie Day:

A video posted by Macy's (@macys) on


Instagram would be nothing without pictures of your lunch, the sunrise, your corgi, and your fresh manicure. Likewise, Hyperlapse is nothing without independent coffee shops showing their brewing process, sandwich shops showing assembly-line subs, or food being devoured by ravenous customers. Exhibit A: Ben & Jerry’s

A video posted by Ben & Jerry's (@benandjerrys) on

It’s neat to see how big brands are utilizing this new tool, but the real value of Hyperlapse is for the little guys. Small businesses don’t have the same video budgets of Oreo and GE, and Hyperlapse is a great way to circumvent your limitations and still tell your brand’s story. The coffee shop down the street could use it to show off a barista’s latte art skills with a quick video. The manufacturing plant could use Hyperlapse to enhance their YouTube videos that showcase their products. A wedding photographer/videographer could take some iPhone footage from that special day and enhance the video with Hyperlapse.

So tell me – what are your favorite ways you’ve seen Hyperlapse used & how has it inspired you for your brand? Tweet your feedback to me at @webtalentmktg.