Google Knowledge Graph is Fine Tuning Your Search
So, Google has once again found a way to improve search by the launch of their latest update, the Knowledge Graph. Most Google users may not notice the slight change in Google’s search results appearance, however this change does have significant effects over search results. This new Knowledge Graph is a representation of how Google builds relationships between people, places, and things.
Google Gives You the Power
Based on the search term you enter into Google, it now gives you the choice to tell them what you are searching for. To pay homage to my favorite football team, I have used “Eagles” as my search query example. When I typed this into Google’s search bar, Google gave me a set of options for my search term based on its meaning or interpretation of the search term. This is displayed to the right of the search results and includes the sports team, the musical band and the animal.
Because there are several different meanings for the term “Eagles”, Google has prompted me to select which term I was actually searching for. In this case, I chose the football team, Philadelphia Eagles. If Google understands several meanings of your search query, it will ask you which one you are looking for. This helps Google to tailor your results more specifically to what you are looking for. Once I clicked on Philadelphia Eagles, my Knowledge Bar displayed facts, statistics, etc. for the Philadelphia Eagles football team.
Highlighting Key Facts
In the knowledge bar I can now see facts about the Philadelphia Eagles including their current roster. These facts are all viewable without ever leaving the results page. Pretty cool stuff if you ask me. I wish that Google had this back when I was in school and completing book reports and research papers where facts were not as easy to find. Along with the snapshot of facts about the Philadelphia Eagles, my normal search results located directly below the query bar are now targeted for information and news strictly about the Philadelphia Eagles.
Likewise, if I search for “Ryan Reynolds” it gives me a nice little snapshot including facts like his birthday, height, parents, movies he starred in and a couple of other facts. This Knowledge Bar also provides users with a section that includes people, places, or things that people also searched for when searching for your term.
Millions of Objects and Billions of Facts
Google has stated that the Knowledge Bar contains 3.5 billion facts on 500 million objects. Currently this feature includes facts for Authors, Actors, Directors, Movies, Sports Teams, Cities and Countries, Musical Groups and much more. However not every search term will have a knowledge bar, so you may not notice this bar depending on the term that you search for.
For some, this might seem like an overwhelming number and its impossible to not ask “how the heck does Google narrow it down?!” Google decides which facts appear in the Knowledge Bar based on which facts are most searched for.
Whether your searching for the head coach of the Philadelphia Eagles or Ryan Reynolds new film, you are likely to learn a couple of new facts in the process. Google is now providing its users with relevant information on the term they are searching for and in some cases getting users to remain on Google’s results page instead of traveling to a new source for the information they may have been looking for. The Knowledge Graph is shaping up to be a helpful tool in the world of search. Of course Google will continue to tweak and perfect this new facet of search, so expect bigger and better things from the Knowledge Bar.