Common SEO Marketing Mistakes to Avoid
When people are building their website for their small business, they often find themselves making quite a few mistakes. That’s common since most people don’t really know what goes into a good website. They follow fads, use outdated methods of web creation, or choose a template that is indistinguishable from a thousand other sites on the web. The following are some of the SEO web design mistakes that you need to avoid if you expect to have a successful business.
The first mistake that people often make is creating the site and then letting it sit, expecting that droves of traffic will come within hours or days. The web doesn’t work that way – although it would be nice if it did! It takes good content in order for the site to gain prominence. The content on the site can’t be just a list of keywords in the hopes that people will visit your site and buy your products. The content has to be informative, interesting, and have the ability to hold the attention of the potential customer. The longer they are on the site the better the chance of a conversion.
If you have the capital, it makes sense to hire a professional to build your website. If they are able to put together at least the bones of the site, allowing you to make changes and add content when you need, it will be much easier on you. Of course, if you don’t have time to write all of the SEO content for the site, you might still want to hire some outside sources for that information.
You also need to make sure that you brand your site. You need to have your company logo, tagline, and other information where it is easy to see. People will come to identify your brand with your company. This is why you want to have a memorable brand, and why you need to make sure that you put use it in all of your endeavors, from blogs to social media.
Your site should never try to trick a customer into buying anything, and if you have a link that promises more information, it had better lead to more information and not a sales page. Customers hate deception, and they will remember to avoid your company in the future – even if you have something that they might otherwise buy.
Make sure that you test your site in all of the major browsers. Not everyone uses the same browser, and it’s important that all of your customers are able to have a good experience when they visit your site. If you don’t, you are going to miss out on a large number of possible customers.
Remember that content is the key to a great ranking. This means that you don’t want to add intro pages and flashy graphics. In most cases, these are useless and they do nothing but frustrate your visitors. They want information, not an animation or a serenade! If you are in doubt about your website, contact a designer or a company that offers affordable SEO services to help.