User’s Guide to Facebook Location Pages

User’s Guide to Facebook Location Pages

In this day in age where consistency in local citations is paramount for local SEO, having a business with multiple locations creates a problem when trying to main this consistency. A business with multiple locations creates a problem when it comes to local citations....
How to Use Facebook’s New ‘Engagement’ Custom Audience Feature

How to Use Facebook’s New ‘Engagement’ Custom Audience Feature

If you are advertising on Facebook, then you are probably familiar with the platform’s “custom audience” feature. Until recently, this option presented three choices for creating a custom Facebook audience: Customer File Website Traffic App Activity But for those of...
Review of Social Media Image Creation Tools

Review of Social Media Image Creation Tools

As a business owner you become the jack of all trades. When your company is in its infancy you may be acting as the boss, book keeper, and marketing manager. As you grow and are able to hire more staff you’re able to delegate projects but occasionally you’ll still...
How to Add A New Facebook Account to Your Business Manager Account

How to Add A New Facebook Account to Your Business Manager Account

As a digital marketer, if you have ever ventured into using a paid Facebook advertising strategy, you know the Facebook platform can be quite complex. The mere fact that there are over 12 objectives that you can choose from for a Facebook Campaign, means there are is...
Customer Service on Social Media: Lessons from Nordstrom

Customer Service on Social Media: Lessons from Nordstrom

Social media for many consumers is now the preferred customer service channel, and for good reason. Consumers can broadcast their complaints—and compliments—in front of hundreds or thousands of people, so brands are much more inclined to address consumers’ concerns...
Using Iconosquare to Measure Instagram Analytics

Using Iconosquare to Measure Instagram Analytics

Instagram recently announced that its community reached over 400 million monthly active users, surpassing Twitter. In addition, the platform opened up advertising to businesses, enabling them to reach their target audiences. Businesses that are not already on...