You can’t avoid reviews in the digital world. Do you have a strategy in place, or are you passively letting customers’ opinions influence your business’s reputation? Here’s how online reviews can affect your business, and how you can create a…
Google announced last week monumental changes across three of its services that will affect retailers and products alike. Google Search Console, Merchant Center, and Manufacturer Center all received updates that may shake up the way products are displayed in search…
If you are a digital marketer, you may know just how large Google actually is. Google now has more than 100 trillion web pages stored in its index. It is an enormous resource filled with products and services, instruction guides,…
Over the past several months, Google My Business has been rolling out a new report feature within the platform’s “Insights” menu that offers business owners a deeper understanding of how customers are finding them online. Aptly titled “Queries Used to…
The holidays are right around the corner! As a small business owner or marketer, you probably already have a promotional strategy in place for the holidays, but there’s one simple, yet powerful, tool you may have overlooked. Google My Business…
To have success in SEO, your website needs to have great content and a healthy backlink profile. However, if your website has technical shortcomings, its SEO potential can be severely limited. It is recommended that you regularly do a technical…