Content is a major factor in Google’s ranking algorithm. While “high-quality content” can seem somewhat subjective, there are objective guidelines that all content creators should follow: Avoid duplicate content (copied text that shows up on multiple pages) Avoid thin content…
It’s simple to think of old-fashioned, brick and mortar commerce as vastly different from the seemingly quick, bustling world of ecommerce. You might even believe the strategies developed for offline selling don’t work online. Yet the truth is, the tried…
One of the most common issues we run into when performing technical SEO audits for new clients concerns a website’s internal linking structure. A healthy internal linking structure establishes an efficient gateway for both users and search engines to navigate…
Earlier this month, at Google I/O 2019, representatives announced several updates and additions to its structured data types. These data types have the power to enhance your website’s reach via organic search and through Google Assistant. If you’ve never heard…
Digital marketing can no longer be siloed. Website users can and do interact with multiple touch points throughout their journey. Paid search influences traffic from both referral and direct channels. Social media also impacts traffic while driving customer service and…
You can’t avoid reviews in the digital world. Do you have a strategy in place, or are you passively letting customers’ opinions influence your business’s reputation? Here’s how online reviews can affect your business, and how you can create a…
