Digital marketing can no longer be siloed. Website users can and do interact with multiple touch points throughout their journey. Paid search influences traffic from both referral and direct channels. Social media also impacts traffic while driving customer service and…
You can’t avoid reviews in the digital world. Do you have a strategy in place, or are you passively letting customers’ opinions influence your business’s reputation? Here’s how online reviews can affect your business, and how you can create a…
Google announced last week monumental changes across three of its services that will affect retailers and products alike. Google Search Console, Merchant Center, and Manufacturer Center all received updates that may shake up the way products are displayed in search…
If you work in digital marketing, then you likely know just how large Google actually is. Google now has more than 100 trillion webpages stored in its index. It is an enormous resource, filled with product pages, instruction guides, news…
Over the past several months, Google My Business has been rolling out a new report feature within the platform’s “Insights” menu that offers business owners a deeper understanding of how customers are finding them online. Aptly titled “Queries Used to…
The holidays are right around the corner! As a small business owner or marketer, you probably already have a promotional strategy in place for the holidays, but there’s one simple, yet powerful, tool you may have overlooked. Google My Business…