As more people spend time online because of COVID-19, it is more important than ever for businesses to improve their websites to keep up with digital demand and interest. Google recently has been helping struggling companies adjust to this surge…
A week ago Bill Ready, the president of commerce for Google, announced that the majority of search results under the shopping section of the search engine would now be free listings instead of paid. What does this mean for businesses…
As of this writing on April 14, all information is accurate and up to date. The COVID-19 pandemic has currently affected businesses from all verticals, especially smaller ones. You may be wondering how you can keep your business afloat,…
Arguable the “holy grail” of tv commercials is during the Super Bowl. This year the cost to air a 30-second spot was 5.6 million dollars, a far cry from around $40,000 in 1967, even including inflation. Considering the cost, one…
When planning how to market online, companies have a few different options. Two major ones are search engine optimization (SEO) best practices and pay-per-click (PPC) advertising. When used in tandem they can be advantageous because they help with paid and…
Content is a major factor in Google’s ranking algorithm. While “high-quality content” can seem somewhat subjective, there are objective guidelines that all content creators should follow: Avoid duplicate content (copied text that shows up on multiple pages) Avoid thin content…