If you work in digital marketing, then you likely know just how large Google actually is. Google now has more than 100 trillion webpages stored in its index. It is an enormous resource, filled with product pages, instruction guides, news…
Over the past several months, Google My Business has been rolling out a new report feature within the platform’s “Insights” menu that offers business owners a deeper understanding of how customers are finding them online. Aptly titled “Queries Used to…
The holidays are right around the corner! As a small business owner or marketer, you probably already have a promotional strategy in place for the holidays, but there’s one simple, yet powerful, tool you may have overlooked. Google My Business…
To have success in SEO, your website needs to have great content and a healthy backlink profile. However, if your website has technical shortcomings, its SEO potential can be severely limited. It is recommended that you regularly do a technical…
To some companies, ranking in the number 1 position for keywords they feel are most important is the ultimate barometer of success. While ranking for more keywords is always better than ranking for less keywords, it all comes down to…
If you oversee Local SEO for your company, it is important to understand the impact it can have on business. Here are a few numbers to consider: 46% of all searches made on Google have local intent Among users who…