As an avid runner, I set my sights on completing a marathon this year. Having run multiple half marathons in the past, I felt ready to cross “run a full marathon” off of my bucket list. While I was developing…
To some companies, ranking in the number 1 position for keywords they feel are most important is the ultimate barometer of success. While ranking for more keywords is always better than ranking for less keywords, it all comes down to…
Gone are the days of needing an actual map, or those slightly less cumbersome printed directions from MapQuest. For most, not a week goes by where we don’t reach for our phones to use Google Maps. Either your stuck on…
Despite the continuous evolution of where and how consumers search for answers to questions, products, and services; the act of search continues to increase. Fueled by constant connectivity, we’ve learned to answer our queries by turning to a machine based…
Public relations is an ever-changing field and the rise of digital marketing has helped to shape the future of it. Brands and consumers alike have realized that the personal relationship public relations offers is beneficial and welcoming. With the rise…
The art of the pitch isn’t for the faint of heart. It can be hard to balance a healthy dose of conversational skills with getting to the point of the email, but it’s a crucial step in any public relations…