Multimedia content enhances the user experience on a website, but does it have any impact on your site’s search engine optimization (SEO)? Google’s algorithm has evolved to take into account many different content formats, including video and image. There are…
Despite what you may have learned from Alec Baldwin, sales teams are not always closing. Prospects can drop out of the sales funnel at any stage, especially in the B2B world. If your team begins to notice any regular sticking…
Content is a major factor in Google’s ranking algorithm. While “high-quality content” can seem somewhat subjective, there are objective guidelines that all content creators should follow: Avoid duplicate content (copied text that shows up on multiple pages) Avoid thin content…
Last month, we were fortunate enough to be sponsors of Digital Summit Philadelphia 2019, and Seth Godin was on the docket to deliver the keynote presentation. Though this wasn’t our first time meeting up with the savant, his sessions are…
If you’ve ever reached out to a generic email address with your press release or content idea, you know that it rarely gets a response. To give yourself the best chance of being published, you need to reach out to…
Earlier this month, at Google I/O 2019, representatives announced several updates and additions to its structured data types. These data types have the power to enhance your website’s reach via organic search and through Google Assistant. If you’ve never heard…
