Content is a major factor in Google’s ranking algorithm. While “high-quality content” can seem somewhat subjective, there are objective guidelines that all content creators should follow: Avoid duplicate content (copied text that shows up on multiple pages) Avoid thin content…
Last month, we were fortunate enough to be sponsors of Digital Summit Philadelphia 2019, and Seth Godin was on the docket to deliver the keynote presentation. Though this wasn’t our first time meeting up with the savant, his sessions are…
If you’ve ever reached out to a generic email address with your press release or content idea, you know that it rarely gets a response. To give yourself the best chance of being published, you need to reach out to…
Earlier this month, at Google I/O 2019, representatives announced several updates and additions to its structured data types. These data types have the power to enhance your website’s reach via organic search and through Google Assistant. If you’ve never heard…
Instagram recently got one step closer to in-app shopping, releasing Check Out on Instagram in closed beta. Currently, the feature is only available to select brands, primarily beauty brands. With the release of this feature, many are talking about what…
There’s no doubt that automation enables us to do our jobs more effectively, but it doesn’t come without limitations, especially in influencer marketing. When choosing to outsource influencer marketing, you’ll likely be presented with two options: utilizing an agency or…