Google’s overall goal as a search engine is simple: show users the most relevant results for their query, the first time. If Google suggests results irrelevant to their query, it could provide a less than useful experience. What exactly determines…
2017 was a huge year for influencer marketing, and 2018 is projected to be even bigger. As more companies view influencer marketing as an actual marketing strategy versus a trend, the need to measure the effectiveness of these campaigns becomes…
According to Google, consumers watch over 1 billion hours of video on YouTube each day. With such a large amount of time being spent consuming video, marketers need to consider how video helps share the story and personality of your…
How Brainwriting Helped Us Craft Winning Campaigns Brainstorming can be a powerful ideation tool. Groups can create solutions to problems, answer questions, and create solid strategies in a single session. Ask any creative or team member and they will probably…
The vastness of content on the internet continues to grow by the millions each day. 300 hours of video is uploaded to YouTube every minute and 95 million photos and videos are shared on Instagram every day. In our digital…
Whether you visit a site that sells dog toys or beauty products, chances are they have a subscription program. You have probably seen them, or have been remarketed for them more times than you can count, but how do they…
