As all too many business owners are aware, social distancing requirements and other safety precautions needed to protect the public from COVID-19 have led to trade show cancelations throughout the world. For many B2B companies, trade show season is a…
The digital marketing industry is always changing, especially in the pay-per-click (PPC) world. In recent years, there’s been a large shift towards machine learning and automation. In addition, measuring success within PPC campaigns is also changing. Offline conversions have become…
Amazon Prime Day is one of the most profitable days for Amazon.com every year. Due to COVID-19, this big sale event has been pushed back to October 13th and 14th. Despite the delay, this is still a great opportunity for…
Call tracking software for digital marketing has been around for years. At this point, any company that has seriously put forth paid search or paid marketing efforts has most likely dabbled in these services, or has fully adopted a call…
Finding the Best Keywords, Using Negative Keywords, and Experimenting with Low-Bid Campaigns
Looking for ways to improve your Amazon ads performance? Our paid search specialists provided these tips for part 2 of our series on optimizing Amazon PPC campaigns: Identify the top keywords from your automatic campaigns Use negative keywords effectively Try…
Identifying Poor Keywords and Adjusting Bids
After spending days researching keywords, setting up automatic and manual campaigns, and calculating your bids for all of your products, you can finally turn things on. It’ll take time before you can see how successful you are doing, but you…