So you’ve decided to invest in Google Ads as a part of your online marketing strategy. However, your ads don’t seem to be getting a lot of traffic. So where should you start? When looking at a dashboard for an…
When it comes to advertising on search engines, timing can be everything in order to get ads in front of the right audience. The many facets of the demographics of your audience such as age, gender, and income can all…
When planning how to market online, companies have a few different options. Two major ones are search engine optimization (SEO) best practices and pay-per-click (PPC) advertising. When used in tandem they can be advantageous because they help with paid and…
When it comes to search engine giants, the one obvious behemoth that towers above the rest is Google. Starting from one of the first tools on the Internet, the company has grown to be a multi-faceted conglomerate, leaving its PPC…
When working on keywords for an account, marketers often focus on directing desirable traffic to their ads and websites. What are audiences searching for, and how can they match perfectly with appropriate searches? What sometimes is forgotten is how negative…
Instagram has announced that it would test removing like counts in the United States. It already began removing likes in other countries earlier this year. Users will still be able to see how many likes they have on their own…