Call tracking software for digital marketing has been around for years. At this point, any company that has seriously put forth paid search or paid marketing efforts has most likely dabbled in these services, or has fully adopted a call…
Finding the Best Keywords, Using Negative Keywords, and Experimenting with Low-Bid Campaigns
Looking for ways to improve your Amazon ads performance? Our paid search specialists provided these tips for part 2 of our series on optimizing Amazon PPC campaigns: Identify the top keywords from your automatic campaigns Use negative keywords effectively Try…
Identifying Poor Keywords and Adjusting Bids
After spending days researching keywords, setting up automatic and manual campaigns, and calculating your bids for all of your products, you can finally turn things on. It’ll take time before you can see how successful you are doing, but you…
Google Ads, formerly known as Google AdWords, launched back in 2000 and has experienced many evolutions over that 20-year time period. Today, we are seeing more and more automation and machine learning being introduced into the Google Ads product and…
Due to circumstances caused by the pandemic, many businesses have had to slim down their digital marketing spend. Overall, it can be difficult to figure out where to start cutting back. Recently, we had to split a client’s Google Ads…
Amazon Prime Day is one of the biggest shopping days of the year for the e-commerce giant Amazon.com. However, due to COVID-19, this day has been postponed until early fall. What exactly is Prime Day, and how does this postponement…