According to Marketplace Pulse, 52 new sellers appear on Amazon every hour. With a densely competitive shopping marketplace, retailers are constantly faced with the challenge of creating brand loyalty with Amazon buyers. Amazon added a new tool to merchants’ utility belts…
Amazon Releases New Headline Search Ad Placements and Beta Tests New Reporting Platform In a wave of updates to Amazon’s advertising platform, Amazon released new ad placements for Headline Search Ads and appeared to be beta testing a new reporting…
2018 is officially here. While most 2018 marketing plans are crafted, we still find that this is a time of year where folks are taking stock on the year behind them, and tweaking their upcoming marketing plans. As an agency…
When you imagine the biggest sales day for eCommerce in the world, you probably think of Cyber Monday or Black Friday, but there is another day that drives significantly higher sales. In fact, Singles Day is the most popular shopping…
Google is always testing and adding new features to AdWords. 2017 is no different with the rollout of the new Shopping Showcase ads. Earlier this year, Google rolled out a brand-new look for product listing ads for broad, non-branded queries…
From the time of writing this, we are less than 10 weeks away from the Christmas Holiday of 2017. Hard to believe I am sitting at our office in Lancaster, Pennsylvania with weather that reminds me of Los Angeles in…
