Seemingly, every day there is more news about Amazon’s rapid growth, especially with Prime Day just around the corner. The reality is that a brand that wasn’t even on our radar three decades ago is seemingly rewriting the rules of…
You’ve done all the heavy lifting. The content on your website is optimized. You’ve deployed multi-layered ad campaigns, and site traffic is increasing. But when the world’s top brands are converting fewer than 1% of visitors, you know that warm…
Because we are constantly looking for opportunities to improve our reporting and campaign analysis, our digital marketing team has tried, tested, and given up on at least five different call tracking platforms over the course of my 6+ years at…
On Amazon having good product reviews does a lot for your brand. They build trust, instill confidence in your shoppers, and can even boost your organic rankings and overall sales. Amazon defines a “retail-ready” product as having 15+ reviews and…
This week, Amazon confirmed that they will be eliminating their pricing regulations on sellers. There is speculation on whether this change is to assuage the growing concerns of politicians like Senators Richard Blumenthal and Elizabeth Warren, but that’s not what…
Back in 2016, Microsoft made the news when they acquired LinkedIn, and the companies are in the headlines again. Now with Bing Ads, another Microsoft company, Microsoft is offering a new and unique feature: LinkedIn Profile Targeting. This is something…
