Which Ecommerce Marketplace is Right for Your Business?

Which Ecommerce Marketplace is Right for Your Business?

For most ecommerce vendors, digital advertising is essential for continued success. However, many brands may ask themselves, “What online advertising platform is right for us?” In this post, we discuss three popular ecommerce platforms that we believe offer brands the...
Why Should I Use Google Display Campaigns?

Why Should I Use Google Display Campaigns?

Your company has a Google Ads account, is running a few search campaigns, and feels good about the results so far. However, you need to find other ways to increase revenue using paid advertising, and want to try a different type of method. Where do you go from here? ...
COVID Canceled Your Trade Shows. Now What?

COVID Canceled Your Trade Shows. Now What?

As all too many business owners are aware, social distancing requirements and other safety precautions needed to protect the public from COVID-19 have led to trade show cancelations throughout the world. For many B2B companies, trade show season is a vital source for...
The Future of Lead Generation PPC Ads Is Offline and Automated

The Future of Lead Generation PPC Ads Is Offline and Automated

The digital marketing industry is always changing, especially in the pay-per-click (PPC) world. In recent years, there’s been a large shift towards machine learning and automation. In addition, measuring success within PPC campaigns is also changing. Offline...
Why Our Digital Marketing Team Loves CallRail

Why Our Digital Marketing Team Loves CallRail

Call tracking software for digital marketing has been around for years. At this point, any company that has seriously put forth paid search or paid marketing efforts has most likely dabbled in these services, or has fully adopted a call tracking partner. At Web Talent...
How to Effectively Reduce Your Google Ads Budget

How to Effectively Reduce Your Google Ads Budget

Due to circumstances caused by the pandemic, many businesses have had to slim down their digital marketing spend. Overall, it can be difficult to figure out where to start cutting back. Recently, we had to split a client’s Google Ads budget in half and obtain similar...