For most ecommerce vendors, digital advertising is essential for continued success. However, many brands may ask themselves, “What online advertising platform is right for us?” In this post, we discuss three popular ecommerce platforms that we believe offer brands the…
Your company has a Google Ads account, is running a few search campaigns, and feels good about the results so far. However, you need to find other ways to increase revenue using paid advertising, and want to try a different…
In late 2020, Google Ads expanded the Report Editor to improve Auction Insight visualizations and reporting capabilities. We can now scatter plot competition in both Search and Shopping campaigns – while analyzing 3 unique metrics. Learn more about this new…
So you are doing everything you can on Amazon. You’re monitoring bids, making placement adjustments, pausing poorly performing products and keywords, and everything in-between. Despite all of these efforts, however, your Amazon account is underperforming. If you have done these…
As all too many business owners are aware, social distancing requirements and other safety precautions needed to protect the public from COVID-19 have led to trade show cancelations throughout the world. For many B2B companies, trade show season is a…
The digital marketing industry is always changing, especially in the pay-per-click (PPC) world. In recent years, there’s been a large shift towards machine learning and automation. In addition, measuring success within PPC campaigns is also changing. Offline conversions have become…