When it comes to search engine giants, the one obvious behemoth that towers above the rest is Google. Starting from one of the first tools on the Internet, the company has grown to be a multi-faceted conglomerate, leaving its PPC…
When working on keywords for an account, marketers often focus on directing desirable traffic to their ads and websites. What are audiences searching for, and how can they match perfectly with appropriate searches? What sometimes is forgotten is how negative…
Instagram has announced that it would test removing like counts in the United States. It already began removing likes in other countries earlier this year. Users will still be able to see how many likes they have on their own…
Whether you’re a potential client interested in hiring Web Talent Marketing for PPC (pay-per-click) advertising or a current partner looking to gauge your campaign performance, you have probably wondered what results you should expect from our team. It’s in that…
It’s simple to think of old-fashioned, brick and mortar commerce as vastly different from the seemingly quick, bustling world of ecommerce. You might even believe the strategies developed for offline selling don’t work online. Yet the truth is, the tried…
In an assumed step toward prioritizing automated bidding strategies, Google has officially phased out their Average Position Column in Google Ads. This is the first week since the data’s removal, and brands are considering ways to supplement this lost metric….