Back in 2016, Microsoft made the news when they acquired LinkedIn, and the companies are in the headlines again. Now with Bing Ads, another Microsoft company, Microsoft is offering a new and unique feature: LinkedIn Profile Targeting. This is something…
Amazon made some big moves in 2018, and as we step into 2019, it appears they have no intention of slowing down. We’re less than two weeks into the new year, and Amazon has already launched a new feature for…
The latest and greatest rollout within the Google Ads toolkit is Google’s Responsive Ads. At Web Talent, we’ve primarily been experimenting with the responsive search ads. Google claims these new ads may improve campaign performance by tailoring the displayed headlines…
Over the last decade, online shopping has grown exponentially, and consumers continue to get smarter. Savvy shoppers are known to scour several different sites for the best deals on holiday gifts. But how do you stay relevant in a sea…
Holidays are right around the corner, so we wanted to put together a quick-and-easy checklist for paid advertisers to review before sales kick into high-gear. While not applicable for all advertisers, each item on this list should at least be…
The Facebook Blueprint certification is a way for digital marketers to distinguish themselves as having advanced-level proficiency in Facebook’s advertising products and services. In order to earn this certification, an individual must pass two rigorous exams. Below are a few…