Visualize Your Google Ads Competition:  Better Auction Insight Reports

Visualize Your Google Ads Competition: Better Auction Insight Reports

In late 2020, Google Ads expanded the Report Editor to improve Auction Insight visualizations and reporting capabilities. We can now scatter plot competition in both Search and Shopping campaigns – while analyzing 3 unique metrics. Learn more about this new...
The Future of Google Ads: Keywordless Machine Learning?

The Future of Google Ads: Keywordless Machine Learning?

Google Ads, formerly known as Google AdWords, launched back in 2000 and has experienced many evolutions over that 20-year time period. Today, we are seeing more and more automation and machine learning being introduced into the Google Ads product and we, as digital...
How to Effectively Reduce Your Google Ads Budget

How to Effectively Reduce Your Google Ads Budget

Due to circumstances caused by the pandemic, many businesses have had to slim down their digital marketing spend. Overall, it can be difficult to figure out where to start cutting back. Recently, we had to split a client’s Google Ads budget in half and obtain similar...
Questions & Answers – Free Listings on Google Shopping

Questions & Answers – Free Listings on Google Shopping

A week ago Bill Ready, the president of commerce for Google, announced that the majority of search results under the shopping section of the search engine would now be free listings instead of paid. What does this mean for businesses and advertisers for the future? We...
Web Talent Marketing’s Quarterly ROAS Report: Q1 2020

Web Talent Marketing’s Quarterly ROAS Report: Q1 2020

In this edition of our ROAS report, we will be exploring what we saw for our clients for the past three months. Though it seems as if we’ve all been feeling the “COVID effect” for a long time, Internet activity didn’t really indicate a new...
Search Impression Share: A Health Indicator for Ad Accounts

Search Impression Share: A Health Indicator for Ad Accounts

So you’ve decided to invest in Google Ads as a part of your online marketing strategy. However, your ads don’t seem to be getting a lot of traffic. So where should you start? When looking at a dashboard for an ad platform, it can be overwhelming to know where to look...