How to Track Shopping Cart Additions and Removals in GA4

How to Track Shopping Cart Additions and Removals in GA4

If you run an ecommerce website, the ability to track customer interactions is vital. Specifically, one of those interactions you may want to track is when users add or remove an item from their shopping cart. In order to measure these events, you’ll need to set...
GA4 Ecommerce and Purchase Event Setup

GA4 Ecommerce and Purchase Event Setup

In our last GA4 article, we walked through setting up the GA4 Configuration Tag to start collecting data. The standard GA4 implementation automatically collects events such as pageview, scrolling, video actions, view search results, etc., but it doesn’t capture...
How to Set Up Google Analytics 4 and Use It Effectively

How to Set Up Google Analytics 4 and Use It Effectively

In this blog, we’ll be not only answering a few of your questions about the upgrade to Google Analytics 4, but we’ll also walk you through how to set up this new version. Keep reading to see how to navigate through this update to Google Analytics! Get Help Setting Up...
Why Our Digital Marketing Team Loves CallRail

Why Our Digital Marketing Team Loves CallRail

Call tracking software for digital marketing has been around for years. At this point, any company that has seriously put forth paid search or paid marketing efforts has most likely dabbled in these services, or has fully adopted a call tracking partner. At Web Talent...
How Top B2B Marketing and Sales Teams Reengage Website Visitors

How Top B2B Marketing and Sales Teams Reengage Website Visitors

You’ve done all the heavy lifting. The content on your website is optimized. You’ve deployed multi-layered ad campaigns, and site traffic is increasing. But when the world’s top brands are converting fewer than 1% of visitors, you know that warm leads are passing you...
Work with Your Agency to Get the Right Reports for Your C-Suite

Work with Your Agency to Get the Right Reports for Your C-Suite

As a marketing manager, you may sometimes feel like you are running interference between your boss and your marketing agency. The reality is, your agency should be there supporting you when it comes time to report out on your campaigns. After all, marketing doesn’t...