We recently came across an article from American Express OPEN that discusses 5 ways your small business website might be failing. The items are listed below:

  1. You don’t fill out your about us page
  2. You don’t actually say what your business does
  3. You don’t strut your stuff
  4. You don’t capitalize on social media
  5. You aren’t blogging (or not blogging enough)

As small business owners we are all busy working on our businesses and working in our businesses. There are a couple items in the list above that I know we are guilty of; social media, not blogging on a regular basis and not strutting our stuff. This article explains why it’s important to stay ahead of the game and get on a schedule or at least be aware so that you make a conscious effort to engage with the tools at your fingertips