Adwords Got A Facelift
Has anyone else fallen in love with the new Adwords interface look?
I found this little gem today while I was wandering about my clients, and I LOVE it! Google, my love, you never mentioned you were getting a new ‘do!
It’s just so crisp and clean. My little web design heart just went pitter-patter to the beat of increase click-through-rates and lovely revenue graphs.
What is the difference, you might ask? Wellllllllllll… NOW when you view search terms, in addition to being beautifully presented, you are also given the option of deciding where you would like your negative keywords to affect, at the ad group or campaign level. This saves you a couple steps and a couple minutes, which might not seem like a big deal, but any time Google does something that is a benefit to the marketing firms that toss them bags upon bags of money every month, I nearly keel over in shock and joy.
You could say that I have a love-hate relationship with my Google Adwords interface. I also have a love-hate relationship with miniature powdered donuts. You take what you can get.