“>Ad Tracking > Advertising Metrics

When your telephone rings do you know where the caller originated from? What campaign, what made them call and what is the probability they will purchase?

More than ever before, “>track phone calls that originated from various Internet Marketing campaigns?

What if you could record the call to better anticipate and prepare for pre-sales questions, aid in sales training efforts and much more?

What if you knew 80% of calls from Google Organic lead to sales and 60% of calls from Google Pay-Per-Click lead to sales – or vice versa?

What if you knew phone book advertising only brings 10 calls per year and only 20% turn into sales?

Would this information change the way you spend your advertising budget?

We like to call it Advertising Accountability and Advertising Forensics.

The time is now to start strategically measuring the performance of virtually every advertising campaign you deploy.