A Quick Guide to Twitter’s Newly Available (to all) Analytics
If you love spending hours in analytics, looking at trends, and analyzing performance – you’ll love Twitter analytics. Previously Twitter’s analytics was only available to advertisers – but this past week it opened up to all accounts. Being the data nerd that I am, I jumped on it immediately to see how my own personal account was doing.
Here’s a mini-tour:
The Tweets Tab:
First, you get a bar graph that shows how much you were tweeting over the past month. Your activity is then summarized by how many impressions your tweets had over that period – and what percentage has that improved or declined since the previous period.
Twitter displays all your recent tweets with stats on impressions, engagements, and an engagement rate.
You can click on any tweet and it will break down those stats even further – including a graph that tells you how long of a lifespan the tweet had.
In the far right hand column there are sweet charts that gives you data for the last 28 days for 1) the engagement rate, 2) link clicks, 3) retweets 4) favorites and 5) replies.
You can export all this data into a handy excel spreadsheet, if you’re an excel guru. For me, I prefer the user-friendly, clean layout of data they have here.
The Follower Tab:
You also have the ability to track follower growth, see popular topics, trends, and other interesting people to follow through the “Follower” tab of Analytics.
As for Twitter Cards? That’s requires a whole other blog post to get into. But in the meantime, you can check out this article on Forbes for an in-depth explanation of how Twitter Cards work for advertisers and what details you find in analytics.
Still, for the Twitter newbie or the small business/entrepreneur not interested in investing money into Twitter advertising, these analytics provide a lot of great data for improving your account.
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