It’s hard for me to believe that just a year ago, I was knee-deep in SEO training as I entered the world of search marketing for the first time. As with any new job, it was a bit overwhelming at times. So amidst my training, I turned to a variety of avenues to learn as much as I could about digital marketing, the mysteries of search algorithms, and a whole host of SEM topics.

Not surprisingly, one of my first information hubs as a new SEO was Twitter. I’m sure I don’t need to explain what Twitter is or how this social media outlet serves as a valuable platform for people to stay up-to-date on the happenings in a given industry. But while I look back on my past year in SEO, I decided to review a few of the Twitter accounts that I’ve found most helpful in learning the ins and outs of digital marketing. I polled my fellow Web Talent SEOs to get their suggestions as well. The following list is what we came up with. So whether you are new to search marketing, looking to expand your digital marketing knowledge, or hoping to enter the industry, we hope this list is helpful to you.

Who You Should be Following on Twitter

@SMExaminer: I love following Social Media Examiner on Twitter because they post links to helpful blog posts, tutorials, and podcasts all about social media. Want to learn more about how social media can generate leads? SME has it covered. Looking for a list of helpful tools to create engaging social media visuals? Yep, they share that too. With 2015 bringing many changes for social media marketers, I recommend following Social Media Examiner to keep up with new trends and to develop effective strategies.

@sewatch: Here is another industry publication that I have been following since my first week on the job at Web Talent. Search Engine Watch uses their Twitter account to share new search marketing insights to individuals with varying degrees of SEO experience. They cover everything from Excel tutorials, to data breakdowns, social media strategies, and algorithm update analyses.

@RandFish: Rand Fishkin is the founder of Moz, and a remarkable thought leader in the search marketing industry. You can count on Rand to post really helpful—and often entertaining—SEO resources. Check out a few of the whiteboard Friday videos he posts if you need an example of what a “helpful and entertaining” SEO resource looks like.

@Moz: Ok, yeah. This one is obvious. It took me about 10 seconds on my first day to realize that I need to be aware of what the Moz thought leaders are putting out. Good news for me (and all SEO newbies), it only takes a simple click of the “follow” button to add this incredible asset to your Twitter feed.

@socialmedia2day: Why should SEO newcomers following Social Media Today on Twitter? I’m not sure I can phrase it any better than the source itself; SMT is committed to the “publishing and distribution of great posts by world’s best thinkers on social media best practices, tools and social marketing.” You should be following these people, right? Yes.

@LarryKim: This one goes out to all my PPC wizards…and to those of you who may be new to paid search and looking to get a better understanding of keyword strategy, Adwords, and pretty much everything paid search. Larry is the founder of WordStream, a search marketing company that develops PPC management software, services, and free tools.

@neilpatel: The content Neil Patel shares via Twitter has provided some of the most helpful tips I’ve read thus far during my time at Web Talent. Whether hosted on his own site,, or published as a guest post, Neil’s blog posts offer actionable advice written in plain language. His insights are useful for both beginners and seasoned digital marketers.

@HubSpot: Here’s one of our Marketing Manager’s favorite Twitter accounts to follow. HubSpot shares loads of great information geared towards ecommerce, social media marketing, email marketing, and more. Basically, if you’re seeking helpful advice on all things inbound marketing, HubSpot is a definite “must follow” on Twitter.

Bonus Web Talent Twitter Picks

Don’t forget to check out these additional Twitter accounts that we follow at Web Talent Marketing!

@jeffbullas: Social media marketing and content marketing

@buffer: Social media marketing

@seosmarty: Blogging and social media marketing

@ppchero: Paid search advertising

@SEMrush: All things SEO