I received a call from a business owner complaining about a vigilante trying to ruin his company’s reputation. He asked, “What am I supposed to do?” “Someone has been writing bad reviews, writing blog posts, and even created a page on his site with claims that I stole money from my wife. How do I recover from this? How do I make it so people trust my brand and not this guy?” My reply: “great content, sir.”

“Content?” He replies. “Don’t tell me you’re one of those guys.” Well, in fact, I am ‘one of those guys.’ This business owner is complaining to me about bad content, correct? Let me give you 5 reasons how to resolve this problem with content marketing.

The Number One Reason For Content Marketing

When a business does it right, content can be their greatest asset. Are you looking to drive traffic to your site? Are you trying to generate quality leads, build brand awareness, or save the reputation of your company? If so, content is the past, present, and future of successful marketing.

That is the number one reason why you should engage in the practice. Since the beginning of marketing, content could build or destroy brands. In 1895 John Deere released a magazine called the Furrow. The same magazine now has a circulation of 1.5 million in 40 countries and 12 languages.  In 1904 Jell-O released a recipe book that contributed to sales of over $1 million dollars by 1906. I could go on for days with information like this.  There are countless examples that prove content marketing is nothing new, it has only changed and evolved.

Content Marketing Keeps Your Brand Relevant

The second reason for utilizing content marketing is that it keeps your brand relevant. You can establish your brand as an industry leader. Authoritative content that ranks well will make it harder for people to find negative posts about your company. You want to become an industry expert so potential customers will start to trust your brand.

Search Engines Reward You For Content

The third benefit of content marketing is better search rankings. Search engines reward companies that publish fresh, quality content. When you generate great content, you will start to notice more and more inbound leads coming to your site.

Content Marketing Can Improves Social Authority

The fourth reason will shock some, but people don’t always trust advertising. As quoted in Hatchd, according to a recent report from Nielsen, trust in traditional marketing has fallen significantly. In comparison to display advertising, more patrons trust recommendations from friends and other users online.  When you create amazing content, your audience can’t help but share it with their peers. As a result, your brand garners more trust by earning social shares.

The Cheapest Type Of Marketing is Content

Coming in at number five is price. Compared to most alternatives, content marketing is the cheapest form of advertising you can take part in. Companies often give up because they have to invest a lot of time, effort, and patience before they can reap the return. But for those who stick with it, the rewards outweigh the sacrifice. Still not convinced content marketing is an asset? Check out these stats from blog.newscred.com.

  • 27,000,000 pieces of content are shared each day
  • 78% of CMOs think custom content is the future of marketing.
  • 54% of brands don’t have an on-site, dedicated content curator.
  • 72% of marketers think branded content is more effective than advertising in a magazine, 69% superior to direct mail and PR .
  • Each month, 329 million people read blogs.
  • Blogs give sites 434% more indexed pages and 97% more indexed links.
  • Companies that blog 15+ times per month get 5x more traffic than companies that don’t blog.
  • Companies with an active blog report 97% more leads.
  • 70% of consumers prefer getting to know a company via articles over ads.

We know what you’re thinking: how am I supposed to make time to produce content, along with the countless other things I need to do? Easy, you probably say enough on the phone with customers everyday that you could fill a month’s worth of blog posts. Use some of the speech dictation software to help take your voice to text. Optimize, and go! If you need help producing content that sticks or promoting your content, we are here to help.