VP, Marketing & Innovation
As the Director of Search Marketing, Justin is responsible for the success of client campaigns, continued development of the (pound for pound) best search marketing team in the country, as well as developing unique strategies to reach our client’s target customer. Justin empowers the team to think like a consumer and be more than Digital Marketers, but to be marketers in a digital world. Justin and the rest of the Search Marketing team are committed to ensuring all campaigns produce more than vanity metrics but rather they increase the client’s bottom line.
Justin’s background is in brand marketing, holding positions such as Product Manager and Associate Brand Manager, but the lion share of Justin’s experience came with developing direct to customer (ecommerce) strategies for brands, while not cannibalizing the brick and mortar retail business.