Variable Data Printing

Personalize Your Marketing with Variable Data Printing

Technology now allows you to personalize customer communication through variable data print applications. In order to effectively execute this strategy, however, you need to have three essential ingredients: a well-maintained database of clients with up-to-date and accurate information; commercial print capabilities from a high-end commercial-quality digital printing company; and lastly, a creative consultant who understands and knows how to maximize this technology specifically for your marketing efforts.

Web Talent Marketing can assist with all three aspects. We utilize excellent mailing lists which can provide the foundation for building your own all-important list. Additionally, we have strategic relationships with commercial printers, as well as the experience necessary to custom-craft personalized projects of any scope.

The art of personalization involves tailoring each piece specifically for an intended recipient. For example, if the postcard is going to Jim Stone, age 43, and his hobbies are skiing and mountain biking, his postcard would have a picture of a middle-aged skier and a promotion from a resort that offers skiing in the winter and mountain biking in the summer. Today’s technology lets you change each piece dynamically as they are printed.

Variable data capabilities could also include sales material which varies from department to department, or college recruitment materials that vary in accordance with a prospective student’s choice of major (or hobbies, graduating year, etc.) Variable data printing could also be used to send out appointment reminders (for Dentist Offices, Doctors, Veterinarians, etc.), personalized birthday cards, holiday cards and thank you cards to clients as each occasion dictates.

The technology for variable data printing can be quite cost effective overall, because the act of personalizing the material induces a far higher response rate (and thus brings down the overall Cost per Response) as detailed in this chart:

For more information on any of these services please contact us.

So put the power of personalization to work for your company, and let the experts at Web Talent Marketing show you how today’s technology can help you increase sales and effective client contact. Contact us today to discuss how Variable Data Print technology can help build your business.