In today’s culture, virtually everyone uses search engines to research information about a product or service.
In most cases customers can purchase or inquire about these services from the provider’s website. Web Talent Marketing’s search engine marketing services will get your website in front of millions of potential active buyers. There are two main components to search engine marketing that yield similar results through two very different strategies: they are search engine optimization (also known as SEO), and Pay-Per-Click marketing (or PPC). Both of these strategies target potential buyers by positioning your company’s website on a search engines results page for relevant searches.
Your long-term SEO strategy
Most search engine marketing firms consider SEO a long-term strategy; PPC is much faster to deliver results but a more short-term strategy. It is considered best practice to implement a mixture of both SEO and PPC in order to maximize results and dominate the listings (the Search Engine Results Pages, also known as SERPs).