What we are reading this week (week of 10-28)

As digital marketers, we must continue to stay up on the latest happenings in the world of Search Engine Optimization, Paid Per Client Advertising, Social Media Management, Social Media Advertising, Web Design, and much more. We need to know what is the next social network that is going to be… Keep Reading

Online Marketing: When to Get Out of Your Own Way

Online Marketing: When to Get Out of Your Own Way By the time a business owner is ready to outsource the company’s Internet marketing plan, one of two scenarios has typically played out: Scenario 1 In an effort to keep costs down, a marketing and sales director is hired to… Keep Reading

Pinterest Adds the Ability to Follow ‘Interests’

This summer, one of my dreams came true. No – I’m not talking about getting married. Pinterest developed the ability to follow “interests!” This was something I’d wanted for a really long time, and it’s something I’m excited to have. Previously you could find content through your friends, influencers/brands you… Keep Reading

Recap: 2014 Lancaster Chamber Business Expo

Last Thursday, October 9th, hundreds gathered at the Lancaster County Convention Center to walk the halls of the Lancaster Chamber Business Expo. Around 200 companies exhibited their products and services for all of the attendees, including Web Talent Marketing. Thank you to everyone who stopped by our booth, we enjoyed… Keep Reading

What is Ello? Will Ello Kill Facebook?

Facebook is quite the polarizing topic. From privacy concerns to deciding what content to show and not show you, Facebook is a lightning rod for criticism. What once started as a social network that expressed it will never have ads or charge users to be on the network, Facebook has… Keep Reading

2014 Lancaster Chamber Business Expo

Most posts here on the Web Talent blog are focused on bringing you up-to-date information and advice on the latest SEO strategies, analytics tools, and social platforms—makes sense for a digital marketing agency, right? But today we are switching things up a bit and addressing local business professionals in Lancaster… Keep Reading

How to use Copyscape to check for Duplicate Content

Since the Panda update in February of 2011, marketers everywhere are scared of duplicate content, and ensuring that their content is unique to prevent a possible Google penalty. Google defines duplicate content as: Duplicate content generally refers to substantive blocks of content within or across domains that either completely match… Keep Reading

How to set up weekly reports in Google Analytics

Measurement is one of the most important aspects of any marketing campaign. Whether it is a print ad, TV spot, billboard, or radio spot, measurement is the most important element. Selected marketing campaigns are chosen based upon the expectation of desired metrics and for years, traditional marketing endeavors were unable… Keep Reading

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