What we are Reading in Digital Marketing this Week (04-29)

Read time: 4 minutes

As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures… Keep Reading


What we are Reading in Digital Marketing this Week (04-22)

Read time: 7 minutes

As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures… Keep Reading


Five Ways to Appeal to Millennial Consumers

Read time: 3 minutes

While almost every age bracket scratches its head at the generations that come after it, in the case of millennials, many of today’s business pros act like this newest age group is an enigma beyond the scope of human reason. It is imperative, however, that enterprising business people understand how… Keep Reading


Amazon Marketing 101: How to Advertise on Amazon

Read time: 3 minutes

Marketers are frequently confused as to what their options are for advertising products on Amazon. Amazon has their own advertising platform with a wide variety of benefits. The choice to advertise on Amazon is easy as visitors are already in a buying mood when they visit the site, they just… Keep Reading


What we are Reading in Digital Marketing this Week (04-08)

Read time: 3 minutes

What We’re Reading for April 8th 3 Upcoming Trends in Paid Search Search Engine Land predicts major changes in the methods Google serves PPC ads. Most of these changes revolve around increased targeting for Shopping campaigns, with more purchasing options given to the searcher. They also forecast advancements within voice-search… Keep Reading


How to Convert the 8 Types of Trade Show Attendees

Read time: 2 minutes

Even in this ever increasingly digital world, there are few replacements for the face-to-face interaction between individuals looking to do business together. You do not have the mystery of attempting to gauge facial expressions over the phone, the infamous dance of interruption/talk over one another because you do not know… Keep Reading


What we are Reading in Digital Marketing this Week (04-01)

Read time: 4 minutes

The following What We’re Reading is a parody of our normal reading. All of these stories are false and do not accurately represent current digital marketing news. Happy April Fools! As digital marketers, we hate having to be constantly up-to-date on the latest happenings in the online world. Unfortunately, it’s… Keep Reading


Seven Habits to Avoid When Interviewing Candidates

Read time: 3 minutes

Interviewers and their subjects alike dread job interviews almost as much as going to the dentist. As leader of the interview, you need to make this painstaking process easier for all parties. Interviews are opportunities for gauging the personalities, talents of your interviewees, and learning more about them. Interviews are… Keep Reading

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