SnapChat for Small Business Marketing

SnapChat is not child’s play.  If you’ve seen hipsters taking selfies on the street, you’ve probably seen SnapChat in action. This application is rapidly growing in popularity. The fastest adopters of this app are tweens, teens and college students. Are they your target demographic?  If so, you are missing out… Keep Reading

Short Tail vs Long Tail Keywords in Paid Search

Here at Web Talent Marketing, we generally classify keywords that are three or less words in length as short-tail, and keywords four or more words in length as long-tail.  Our partners often ask why so much time is spent on finding these long-tail keywords  and what significance they have on the overall… Keep Reading

Tinder: Come On Baby Light My Fire

Dating sites: yawn. Facebook stalking: so yesterday. Meeting random stranger on the street: what unheard of nonsense. The way we meet prospective love connections has changed since our parent’s era. With a constantly evolving digital environment, it’s about time dating started revolutionizing a little too. What Exactly is Tinder? You… Keep Reading

Brand Bloopers, Ruined Reputations, and What To Avoid

Ever since the onslaught of social media platforms and the increasing number of brands using them, reputations have been ruined in 140 characters or less.  Reputation Management is understanding and managing what people are saying about you. This involves many things including but not limited to; suppressing negative reviews, monitoring… Keep Reading

Web Talent Expands: Two Hires in Three Months

We’re excited to announce the expansion of our fantastic team at Web Talent Marketing. It’s been a busy few months with several new additions to the team. Emily Long joined the SEO department in early November with an excellent customer service background that makes her a perfect fit for PR… Keep Reading

How to Create a Bing Ads Account and Link it to an Umbrella Account

The allure of affordable cost-per-clicks and less competition drives many advertisers to Bing Ads (formerly known as Microsoft AdCenter).  While your campaigns may not receive as much traffic, it’s a viable alternative to Google AdWords for those companies with enough advertising budget to allocate across multiple platforms.  This quick tutorial… Keep Reading

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