How to use Copyscape to check for Duplicate Content

Since the Panda update in February of 2011, marketers everywhere are scared of duplicate content, and ensuring that their content is unique to prevent a possible Google penalty. Google defines duplicate content as: Duplicate content generally refers to substantive blocks of content within or across domains that either completely match… Keep Reading

How to set up weekly reports in Google Analytics

Measurement is one of the most important aspects of any marketing campaign. Whether it is a print ad, TV spot, billboard, or radio spot, measurement is the most important element. Selected marketing campaigns are chosen based upon the expectation of desired metrics and for years, traditional marketing endeavors were unable… Keep Reading

How to Change Your Name and Preserve Your SEO

It’s wedding season and every weekend my Instagram blows up with picture-perfect moments of newlyweds and their unique hashtags. In the weeks following, I feel as if I’ve gained new Facebook friends when they start posting with their new last names. We’ve all had that moment when we had to… Keep Reading

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