The Top 3 Tools for Digital PR Practitioners

Read time: 2 minutes

As an Online PR Specialist working for an agency, my co-workers and I use a variety of tools to perform outreach and find the most innovative thought leaders in our client’s verticals. While the tools I use for my job may be slightly different than those of a traditional PR… Keep Reading


What we are reading in digital marketing this week (week of 4-24)

Read time: 3 minutes

As digital marketers, we must continue to stay up on the latest happenings in the world of Search Engine Optimization, Paid Per Client Advertising, Social Media Management, Social Media Advertising, Web Design, and much more. We need to know what is the next social network that is going to be… Keep Reading


What metrics should you be measuring?

Read time: 5 minutes

Metrics. The measurement of all business relies on metrics. From historic metrics like revenue, costs of goods sold, and gross margin, to more granular metrics such as customer lifetime value, earnings before interest, tax and amortization, metrics commonly mean the difference between a thriving business and one on the rocks…. Keep Reading


Help! My Search Rankings Fell … And They Won’t Get Up!

Read time: 3 minutes

Explained: The Basic Metrics of Search Engine Placement You’ve just sunk a small fortune into your marketing efforts to increase your placement on search engines, yet the results are less than stellar. Worse, different online users in different locations see different results. What’s going on? Don’t panic! Online search is… Keep Reading


Why Content Marketing

Read time: 1 minute

Content Marketing: A marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience- with the objective of driving a profitable customer action. Content Marketing is a strategy that some brands hit the mark with while others fall flat. Being able to create… Keep Reading


The Importance Of Keyword Intent

Read time: 4 minutes

I was recently discussing new trends in digital marketing with a mentor of mine, a brilliant marketer whom I met while attending Full Sail University. She asked me what kind of emphasis we put on keywords here at Web Talent, and I was surprised to hear that her company no… Keep Reading


What we are reading in digital marketing this week (week of 3-27)

Read time: 3 minutes

As digital marketers, we must continue to stay up on the latest happenings in the world of Search Engine Optimization, Paid Per Client Advertising, Social Media Management, Social Media Advertising, Web Design, and much more. We need to know what is the next social network that is going to be… Keep Reading


The Guide to the New Twitter Image Updates

Read time: 5 minutes

Twitter has become an important social media platform for marketers because it presents a casual way of interacting with target consumers, without prying into their privacy (i.e. Facebook). Advancing a Twitter presence is important for any brand looking to successfully promote their organization. In this post, I will review the new… Keep Reading

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