Recap: 2014 Lancaster Chamber Business Expo

Last Thursday, October 9th, hundreds gathered at the Lancaster County Convention Center to walk the halls of the Lancaster Chamber Business Expo. Around 200 companies exhibited their products and services for all of the attendees, including Web Talent Marketing. Thank you to everyone who stopped by our booth, we enjoyed… Keep Reading

What is Ello? Will Ello Kill Facebook?

Facebook is quite the polarizing topic. From privacy concerns to deciding what content to show and not show you, Facebook is a lightning rod for criticism. What once started as a social network that expressed it will never have ads or charge users to be on the network, Facebook has… Keep Reading

2014 Lancaster Chamber Business Expo

Most posts here on the Web Talent blog are focused on bringing you up-to-date information and advice on the latest SEO strategies, analytics tools, and social platforms—makes sense for a digital marketing agency, right? But today we are switching things up a bit and addressing local business professionals in Lancaster… Keep Reading

How to use Copyscape to check for Duplicate Content

Since the Panda update in February of 2011, marketers everywhere are scared of duplicate content, and ensuring that their content is unique to prevent a possible Google penalty. Google defines duplicate content as: Duplicate content generally refers to substantive blocks of content within or across domains that either completely match… Keep Reading

How to set up weekly reports in Google Analytics

Measurement is one of the most important aspects of any marketing campaign. Whether it is a print ad, TV spot, billboard, or radio spot, measurement is the most important element. Selected marketing campaigns are chosen based upon the expectation of desired metrics and for years, traditional marketing endeavors were unable… Keep Reading

How to Change Your Name and Preserve Your SEO

It’s wedding season and every weekend my Instagram blows up with picture-perfect moments of newlyweds and their unique hashtags. In the weeks following, I feel as if I’ve gained new Facebook friends when they start posting with their new last names. We’ve all had that moment when we had to… Keep Reading

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