Visit us at IRCE for ecommerce marketing ideas

Read time: 3 minutes

The world of ecommerce is evolving at a volatile rate. Emarketer predicts that business to consumer ecommerce sales will exceed $2 trillion in 2017, a far cry from $1.2 trillion in 2013. With more consumers connected to the web and mobile playing an increasing role in the way we purchase… Keep Reading


What we are Reading in Digital Marketing this Week (5-15)

Read time: 4 minutes

As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Paid Per Client Advertising, Web Design, and more covered. Knowing what is coming down the digital marketing pipeline not only helps us but our clients as well. Whether… Keep Reading


How to Write Title Tags and Meta Descriptions in 2015

Read time: 5 minutes

As an online PR specialist I can get caught up in the world of social media and digital public relations. Jumping back and forth between updating a twitter feed and writing content. Occasionally, this leads to me forgetting about a few foundational points of SEO. I drop writing an SEO… Keep Reading


What we are Reading in Digital Marketing this Week (5-8)

Read time: 5 minutes

As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Paid Per Client Advertising, Web Design, and more covered. Knowing what is coming down the digital marketing pipeline not only helps us but our clients as well. Whether… Keep Reading


How to Set Up a Basic Facebook Ad

Read time: 14 minutes

Organic reach is down, not dead, and Facebook is becoming a much stronger pay-per-play machine. When done properly, Facebook advertising can be a revenue driver and win a lot of new customers for your brand. For the past few months, we have been running Facebook ads for a client that… Keep Reading


The Top 3 Tools for Digital PR Practitioners

Read time: 2 minutes

As an Online PR Specialist working for an agency, my co-workers and I use a variety of tools to perform outreach and find the most innovative thought leaders in our client’s verticals. While the tools I use for my job may be slightly different than those of a traditional PR… Keep Reading


What we are reading in digital marketing this week (week of 4-24)

Read time: 3 minutes

As digital marketers, we must continue to stay up on the latest happenings in the world of Search Engine Optimization, Paid Per Client Advertising, Social Media Management, Social Media Advertising, Web Design, and much more. We need to know what is the next social network that is going to be… Keep Reading


What metrics should you be measuring?

Read time: 5 minutes

Metrics. The measurement of all business relies on metrics. From historic metrics like revenue, costs of goods sold, and gross margin, to more granular metrics such as customer lifetime value, earnings before interest, tax and amortization, metrics commonly mean the difference between a thriving business and one on the rocks…. Keep Reading


Help! My Search Rankings Fell … And They Won’t Get Up!

Read time: 3 minutes

Explained: The Basic Metrics of Search Engine Placement You’ve just sunk a small fortune into your marketing efforts to increase your placement on search engines, yet the results are less than stellar. Worse, different online users in different locations see different results. What’s going on? Don’t panic! Online search is… Keep Reading

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