Snapchat isn’t just for teenagers and Facebook isn’t just for your mother to spam your wall.
Social media marketing is more than posting random thoughts throughout the day on whatever account you happen to be using. Truly effective social media is well-thought-out and researched to ensure that you know how to stand out among your competition and funnel engagements into conversions. We can help you create content that provides true value to your followers (and not just fluff) to keep your posts popping up on a user’s newsfeed.
Knowing your existing social media audience is a fundamental building block for growing your social media marketing. Our team will take an in-depth look at your existing followers across multiple channels to see which accounts are having success and where quality engagement is occurring. Once we know your current audience, we can make sure that they align with your target audience or develop a plan to engage an audience that isn’t already following your brand, product, or service.
To understand your niche, we will accumulate intel on what your top competitors are doing on social media and find what practices you can emulate or adopt to enhance your own posting.
At Web Talent, we are constantly learning more about the latest industry best practices and finding ways to apply them to our clients. We can help you learn the best time to post on your favorite social media accounts or give you insight into an upcoming platform that would be ideal for your target audience. We’re also aware that industry best practices might not be what’s ideal for your brand, and we’ll work with you to develop your own set of rules to optimize your social media posts and engagements.
It’s not effective to merely post the same content on all of your social media platforms. In addition, we tailor our content recommendations to what’s most effective to reach your audience on each social channel. The content you post on Facebook shouldn’t be the same type of content you post on Snapchat. We look at what content performs best on each social channel.
While you can take our recommended strategy and implement it yourself, we can also directly manage your accounts, interacting with followers and potential converters on your behalf. We can:
- Show you how to use your accounts to engage with industry leaders and develop relationships that you can foster well beyond the confines of a social media channel
- Create content that fits within the requirements of a particular platform (e.g., character count, pixel size, etc.)
- Develop writing schedules and templates that increase the ease of use for your accounts
By helping your social media channels grow through effective marketing, you are choosing to increase your brand awareness and engage with your audience in a way that will lead to conversions and further opportunity for brand development.
Every minute, over 2.5 million pieces of content are shared on Facebook alone, and this data is from 2012! On every social network, conversations are happening. Are you part of those conversations? Let us help you speak to consumers on these networks and help grow your brand through social media.